Five months before the next event all indications are pointing to a successful imm cologne 2010. The current registration status looks good despite the difficult situation in the industry. “We are currently assuming that we will again have around 1,000 exhibitors from over 45 countries. It’s time to think ahead, and for me that means stating my commitment to the leading trade fair. Germany needs a strong leading trade fair and that is imm cologne,” says Gerald Böse, CEO of Koelnmesse.
In the coming years imm cologne is set to be Europe’s most cutting-edge furnishings and interior design trade fair. By fulfilling all market-oriented criteria, it is offering optimum prerequisites for business and networking on the international scale. In the modern design area – halls 10, 11 and 3 – visitors will be presented with a show of ideas for global design developments in a compact form. Over 300 companies will have stands there, including such brands as COR, interlübke, Ligne Roset, Walter Knoll, Domaniecki, de Sede, Kettnaker, Fraubrunnen, girsberger, Team 7, Riva, and Gervasoni, all with strong emotional appeal. “We are firmly convinced that in the coming weeks additional registrations will come from renowned companies, particularly from Italy,” says Udo Traeger, Head of the Furniture, Interior Design and Textiles division at Koelnmesse.
Visitors will find a completely new accentuation of the design theme in Pure Village in hall 3.2. Here the trade fair is creating a stage where exclusive design objects and creative interior design concepts will be presented with equal impact. In hall 3.2 the highlights from the trade ranges, including lamps and textiles, will come together from 19 to 24 January 2010 in the direct vicinity of the furniture in the Pure segment (hall 11) and the ideas of the Forum d3 Design Talents (hall 3.1).
If hall 11 stands more for large-format presentation in the foreground, in hall 3.2 advanced ideas and product solutions from all range areas relevant to interior design will be brought together over a small area.
For the first time, the bath segment with its trend developments will also be represented at imm cologne. Pure Village will present the bath as a fixed component of the world of interior design under the slogan “Living Bath Room”. “With this concept we have the opportunity of winning back market areas again, and initial conversations are looking very promising,” says Dick Spierenburg, design advisor responsible for the new concept.
Facing the design area is the consumer area with its strong brands, which will be concentrated at the north end of the site. The Smart area in halls 7 and 8 are almost fully booked up, with almost 100 companies. Under the label Junges Wohnen [Young Living] in the Smart areas, familiar labels such as CS Schmal, Tvilum-Scanbirk ApS, Welle Möbel, Wiemann and Parisot will present their innovative interior design concepts.
Hall 9 has grown continuously in recent years with the “sleep” area. Important new exhibitors have been gained in the mattress manufacturers Houben, Bico and Swissflex. A central component of the hall is again the presentation of the Trade Association of the Mattress Industry [Fachverband Matratzen-Industrie e.V.], which will declare the “Year of Good Sleep” at imm cologne.
In halls 5, 6 and 10 imm cologne will show the entire range of upholstered furniture in comfort. For the first time, the whole of the Steinhoff Group will be presented here at the next event. Particularly in the consumer-oriented area of the trade fair, visitors will see new marketing concepts that will give the right impetus even at the POS.
The Business Centre in the north boulevard is new, and will provide business support to visitors through free WLAN access and a few other facilities. “My hope is that our visitors here in Cologne will be able to experience their business in a totally new way,” Gerald Böse comments on the conceptual developments of imm cologne.
The next imm cologne will take place from 19 – 24 January 2010.
09. September 2009
Categories: Business, Design concepts, Exhibitors, imm comfort, imm prime, imm pure, imm sleep, imm smart, Living Bath Room, pure village, Service, top designers, Trends, [d3] design talents
Tags: bath segment, brands, Business, Business Centre, COR, CS Schmal, cutting-edge, de Sede, Dick Spierenburg, Domaniecki, Fraubrunnen, free WLAN, Gerald Böse, Gervasoni, girsberger, hall 10, hall 11, hall 3.1, Hall 3.2, hall 5, hall 6, hall 7, hall 8, hall 9, imm cologne 2010, innovation, interior design, interior design concepts, interlübke, international, international audience, international brands, international top design, Kettnaker, Ligne Roset, Living Bath Room, networking, Parisot, private spa, pure village, Riva, Smart, Steinhoff Group, Team 7, Trade Association of the Mattress Industry, trade fair, Tvilum-Scanbirk ApS, Udo Traeger, upholstered furniture, Walter Knoll, Welle Möbel, Wiemann, Young Living, [d3] design talents