Kitchen manufacturer Poggenpohl and Porsche Design have extended their licence partnership to 2014. The licence agreement has been in existence between the two premium brands since the Porsche Design P´7340 luxury kitchen was developed and launched in 2005. Both companies have also agreed on an option to develop and produce a new kitchen with a starting price to remain below that of the present P´7340 luxury model.
Elmar Duffner, Managing Director of Poggenpohl Möbelwerke GmbH was shown to be extremely satisfied with the move to continue the licence agreement and says: “The brand cooperation arrangement between Porsche Design and Poggenpohl is a success story. I am very much looking forward to continuing our work together”.
“The Porsche Design luxury kitchen complements our range perfectly and in Poggenpohl we have also found the ideal partner”, says Dr. Jürgen Gessler, Porsche Design Group CEO. “With its purist design, the P´7340 contributes to the integrity of the brand’s clean, sleek lines. After all, the kitchen is becoming increasingly important as a central meeting point. Our luxury model gives the ideal kitchen to those who not only enjoy cooking but also derive pleasure from high-tech.”
26. August 2010
Tags: clean, cooperation, design, Elmar Duffner, imm cologne 2011, Jürgen Geßler, kitchen, Köln, LivingKitchen, luxury, Poggenpohl, Porsche, Porsche Design, premium brands, purist design, P´7340, sleek lines