Following the end of the early booking period, Koelnmesse is looking ahead to imm cologne 2012 with optimism. Already, more than 200 days before the event, the rental situation is 18 percent above the figures for the same period for the last imm cologne. Overall, over 70 percent of the hall space has been hired out.
“This result marks a seamless transition from the outstanding imm cologne 2011″, remarks Gerald Böse, CEO of Koelnmesse, with regard to the registration figures. “Developments in relation to international participation are particularly pleasing. As well as huge demand from Germany, we have seen increased desire for space from Italy, France and Spain”, continues the CEO.
Frank Haubold, director of imm cologne, had the following to say: “The current developments confirm imm cologne as an important international business event. Anyone wanting to earn money through furniture turns to Germany and thus to imm cologne as the biggest event in this market.” LivingInteriors, the new trade fair format for halls 4 and 5, is also awaited with great excitement. Here, everything will revolve around the topics of bathrooms, floors, walls and light.
A highly concentrated total of over 300 companies, including Minotti, Cassina, Classicon, Walter Knoll, Cor interlübke and, for the first time, Driade, Kristalia, casamia, Living Divani and Desalto, will once again present global design developments in hall 11 and hall 3. Very promising talks are currently underway with other Italian companies.
Anyone wanting to know how we will live, sleep and eat in the near future across the entire spectrum should pay a visit to halls 2 to 10. Nowhere on the planet can the entire world of home furnishings be better experienced with concrete ideas and sales opportunities than at the international trade fair in Cologne. “We will need this variety even more in future”, says Frank Haubold. Here in particular, visitors will see new marketing concepts, which will also make the right impact at the POS. The Comfort area is currently in high demand. International sofa providers will reveal their latest seating creations in around one third of the total exhibition space. For this reason, four halls are dedicated to this segment at imm cologne.
LivingInteriors will be new next year. It occupies the LivingKitchen area and is set to take place alternately in even years. LivingInteriors offers a new forum for manufacturers from the areas of bathrooms, floors, walls, ceilings and light. Visitors will get an overview of current trends, ideas and future standards through interior furnishing variants in living environments.
The event-like character of the format is expressed not only in the presentation of the exhibition, whose set up is pure village, but also in two central event spaces. Designers, architects and planners as well as interior designers, shop fitters from the furniture trade, the bathroom trade, and of course end consumers, are to be specifically addressed here. The entire event is internationally oriented and, like LivingKitchen, is designed as an independent component within the framework of imm cologne. LivingInteriors will be carried out in cooperation with Gruner + Jahr Events. “For us, LivingInteriors is a unique opportunity to consolidate our expertise within the entire furnishing sector”, says Frank Haubold, director of imm cologne.
It will make Cologne the trend barometer for the international furnishing world from 16 to 22 January 2012. Visitors and the media can look forward to countless interesting companies and exciting product innovations.
20. June 2011
Categories: Business, Events, Exhibitors, imm comfort, LivingInteriors, Trends
Tags: architects, bathrooms, casamia, Cassina, ceilings, ClassiCon, Cologne, Cor interlübke, Desalto, designers, Driade, floors, Frank Haubold, furniture, Gerald Böse, Gruner + Jahr Events, imm cologne 2012, interior designers, Kristalia, light, Living Divani, Minotti, planners, shop fitters, trade fair, trade show, walls, Walter Knoll