It doesn’t get any better than this: full halls, the most important players from Germany and abroad and a cornucopia of ideas across all the different segments for furniture buyers from all over the world to pick and choose from – that’s the imm cologne. Some of the more than 1,000 exhibitors are already speaking very openly about their expectations of the international furniture and interior design event in January 2013, as well as about the new products they will be showing there for the first time.
Koelnmesse is looking forward to a very successful imm cologne 2013: a total of 1,050 exhibitors from more than 50 countries have confirmed their attendance, 625 of them from abroad. Together with the international kitchen event LivingKitchen, the trade fair will be filling the 280,000 square metres of gross floor space in halls 1 to 11 to capacity.
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For the furniture sector but also for the German and European mattress industry, the imm cologne is the most important trade fair of all: besides being a meeting point where trade visitors from the sector can inform themselves about what’s new on the market, it also reaches interested consumers during the Public Days. As a result Hall 9, which is home to the Sleep segment, is already booked out long before the trade fair gets underway. As in previous years, the German Mattress Industry Association (Fachverband Matratzen-Industrie) will be presenting itself in the centre of the hall, where it will be providing visitors with manufacturer-neutral advice on the topic of sleep and hosting the sector’s meet@sleep event.
The average German sleeps a good seven hours per night – and thus spends more time in bed than on his sofa or cooking. Consumers therefore have good reason to invest in the purchase of mattress and bed systems that are suited to their individual requirements. This trend is very clearly reflected in the number of mattress and bed manufacturers who have registered for the imm cologne, where they can reach trade visitors and consumers at one and the same event. An increase in first-time enquiries from interested manufacturers and increased demand for more space from long-standing exhibitors – the Sleep segment is more successful than ever before.
A full half-year before the trade fair gets underway, Koelnmesse and Vice President Trade Fair Management Frank Haubold are having to tell would-be exhibitors: “Sorry, we’re booked out”. The Hilding Anders Group will be returning to the trade fair with a joint booth. It will be joined by well-known German manufacturers such as ADA Möbelfabrik, Badenia Bettcomfort, Diamona, Fey, Otten, Rummel-Matratzen and Schlaraffia. And many foreign companies, including Auping, AKVA Waterbeds and Joka, are banking on the imm cologne as well. Frank Haubold: “In order to be able to accept all the enquiries we’ve had from exhibitors, we would have needed one third more space. We would love to be able to satisfy everyone’s requests, but unfortunately we’re having to put any new enquiries on the waiting list for the time being. For us as trade fair organisers, the strong demand is a huge success, and that is due in no small part to the great support and commitment of the German Mattress Industry Association.”
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The countdown has started: in just a little more than a month from now, the next imm cologne will be opening its doors. From 16th to 22nd January 2012, everybody who’s anybody will be presenting themselves in Cologne again. From international basics in living room and bedroom furniture to young lifestyles and the self-assembly segment, mattresses and sleeping systems, upholstered furniture, modern living-room, bathroom and solid wood furniture, furniture for kids and sophisticated interior design concepts, all the way to the premium and high-end segment – all of it will be on show in Cologne. For the first time, the extensive range of products covered by the “biggest furniture store in the world” will be extended even further, thanks to the numerous providers from the bathroom, flooring, wall coverings and lighting segments who will be exhibiting at the new parallel event LivingInteriors. weiterlesen…
2011 has got off to a successful start for the furniture industry. The good mood in the industry is also reflected in the registrations for the sleep area at imm cologne. Overall, around 80 percent of the hall space has already been rented.
“It’s fun to see that we have managed to make imm cologne the most important trade fair for my industry. No matter who we talk to these days, companies are looking forward to imm cologne expectantly. We have not only been able to gain new exhibitors for Hall 9, but many exhibitors have also expanded their space”, says Dr Ulrich Leifeld, Managing Director of the Professional Association of the Mattress Industry, headquartered in Essen, commenting on current registrations.
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On 23rd January 2011, the imm cologne and LivingKitchen in Cologne drew to a close with an excellent result. Including estimates for the final day of the fair, the dual event drew around 138,000 visitors to Cologne – an increase of 38 percent. “What’s been happening here over the last few days is unbelievable. What trade fair can announce such marked double-digit visitor growth? That’s a great signal for the consumer goods trade fairs in Germany during the course of the year and convincing confirmation that trade fairs are a highly efficient marketing tool,” sums up the trade fair’s visibly satisfied commander-in-chief Gerald Böse. “We have all become part of a success story called imm cologne and LivingKitchen. Cologne is the absolute focal point of the furniture industry again, especially when it comes to the business side of things, as well as home to the international kitchen furniture industry,” adds the CEO of Koelnmesse. Dirk Uwe Klaas, Chief Executive of the Association of the German Furniture Industry (Verband der Deutschen Möbelindustrie), came to a similar conclusion: “It was by far the best furniture fair we’ve had in the last 10 years: more visitors, more contracts signed and an excellent mood. An excellent start to the 2011 furniture year for our national furniture industry and a huge success for Koelnmesse.”
The unique combination of furnishing and kitchen worlds convinced both trade visitors and the general public. The excellent reception the event met with from visitors during the entire week of the fair ensured beaming faces on the manufacturers’ side. 138,000 professional buyers and consumers from 128 countries flocked to the exhibition halls of the imm cologne // LivingKitchen – 38 percent more than attended the previous event (imm cologne 2010). There were significant increases amongst trade visitors, not only from within Germany but above all from abroad, most notably from the Netherlands, France, Italy and Switzerland, as well as Eastern Europe in general and Russia in particular. In addition, more buyers were registered from important export markets like Asia, the Near East and North America. All in all, the trade fair drew increased numbers of visitors from almost all countries. “This result is convincing proof that the diverse activities and high level of commitment we put into attracting national and international visitors were successful and have definitely paid off,” says Gerald Böse.
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The furnishing year 2011 is kicking off with a double sensation. Parallel to the international interior design fair imm cologne, the new international kitchen fair LivingKitchen will also be opening its doors in fully booked halls from 18th to 23rd January. And so, in the third week of January 2011, Cologne won’t just be the design capital of Europe, it will be the gourmet capital as well. At the imm cologne 2011 and LivingKitchen, over 1,200 companies from 49 countries will be presenting more than 100,000 pieces of furniture and even more interior design items on a space of approx. 300,000 m². Around one third of those products are totally new.
“Cologne is a talking point in the international interior design sector again,” says CEO of Koelnmesse Gerald Böse. “In view of the huge interest from professional circles and the media, plus the fact that the number of exhibitors who have registered to take part exceeds all our expectations, we can already say that the dual event imm cologne and LivingKitchen, which presents the entire spectrum of interior design in one location, is going to be a total success.”
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Five months before the next event all indications are pointing to a successful imm cologne 2010. The current registration status looks good despite the difficult situation in the industry. “We are currently assuming that we will again have around 1,000 exhibitors from over 45 countries. It’s time to think ahead, and for me that means stating my commitment to the leading trade fair. Germany needs a strong leading trade fair and that is imm cologne,” says Gerald Böse, CEO of Koelnmesse.
In the coming years imm cologne is set to be Europe’s most cutting-edge furnishings and interior design trade fair. By fulfilling all market-oriented criteria, it is offering optimum prerequisites for business and networking on the international scale. In the modern design area – halls 10, 11 and 3 – visitors will be presented with a show of ideas for global design developments in a compact form. Over 300 companies will have stands there, including such brands as COR, interlübke, Ligne Roset, Walter Knoll, Domaniecki, de Sede, Kettnaker, Fraubrunnen, girsberger, Team 7, Riva, and Gervasoni, all with strong emotional appeal. “We are firmly convinced that in the coming weeks additional registrations will come from renowned companies, particularly from Italy,” says Udo Traeger, Head of the Furniture, Interior Design and Textiles division at Koelnmesse.
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The princess in the fairy tale “The Princess and the Pea” by the Brothers Grimm had to sleep on twenty mattresses and twenty feather eiderdowns in order to prove her noble birth – clear proof of the fact that refinement in sleeping existed even back in the golden age.
In the 21st century, this phenomenon is highly developed and different throughout the world. Visitors to imm cologne can experience this for themselves from 19 to 25 January 2009. In hall 9 of the international Cologne furniture trade fair, under the sub-heading “sleep”, a market segment that is exemplary in its completeness and professionalism will be on display.
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It doesn’t get any better than this: full halls, the most important players from Germany and abroad and a cornucopia of ideas across all the different segments for furniture buyers from all over the world to pick and choose from – that’s the imm cologne. Some of the more than 1,000 exhibitors are already speaking very openly about their expectations of the international furniture and interior design event in January 2013, as well as about the new products they will be showing there for the first time.
