The new offering from the international interior design fair imm cologne is meeting with a very warm reception from many ambitious design providers: even though it’s by September, Pure Editions was already virtually booked out. In a compact space, the new format that has been launched within the pure segment provides exhibitors with an open stage for gallery-like presentations. The concept, location and limited capacity led to a run on the spaces in Hall 3.2.
One special element of Pure Editions are the “Featured Editions” – platforms spread throughout the room for additional installations devised by the exhibitors. The plans for this special attraction once again underline the high standards and innovative exhibition concept behind Pure Editions: the imm cologne’s creative team, headed by Creative Director Dick Spierenburg, has commissioned design platform Stylepark with its development.
“Sensational. It was our best interzum ever,” was the general consensus amongst exhibitors at the end of this year’s interzum. With 52,400 trade visitors from 147 countries, the leading international trade fair for the furniture supplier industry was able to announce growth of 13 percent as compared to the previous event in 2009. The internationality of the visitor structure, traditionally always high anyway, increased significantly this year with a plus of 24 percent.
“I’m absolutely thrilled. What’s been happening here over the last few days is incredible. For four days, the exhibitors have been showing what I can only describe as a firework display. The industry has been celebrating itself – with good reason,” concludes Frank Haubold, product manager of interzum and director of the imm cologne. “With this interzum, Koelnmesse has definitely underlined its position as a beacon for the furniture industry. I don’t believe there is any other trade fair venue in the world where three absolute leading events for the respective sectors take place so successfully, in such concentrated form and in such a brief space of time. We are creating precedents for an extremely promising future,” says a visibly satisfied Gerald Böse, CEO of Koelnmesse.
This year’s interzum was the international meeting point for the supplier industry. The mood was extremely good, exhibitors were able to make new contacts and boost business. And visitors had the opportunity to get a comprehensive overview of what the sector has to offer. There were sophisticated newly developed products on show in all segments.
Just a few weeks to go now until interzum 2011 opens its doors at Cologne Exhibition Centre from 25th to 28th May. Around 1,400 exhibitors will be presenting their latest innovations to visitors from all over the world. But interzum has far more to offer than the pure product exhibitions – a whole series of special presentations, piazzas and thematic focal points spread throughout the fair are guaranteed to make the trade show even more attractive and encourage a lively exchange of ideas.
Light and materials at the innovation of interior forum
For the second time, Hall 4.2 will be hosting the innovation of interior forum, the new attraction for architects, designers and product developers with a special focus on light and materials. In addition there is an information area, a lounge, speech and meeting zone and compact, pre-specified presentation spaces for prestigious companies that form a perfect unit both visually and thematically. The declared aim of innovation of interior is to encourage eye-level communication at state-of-the-art level with partners who share the same aims and values.
The furnishing year 2011 is kicking off with a double sensation. Parallel to the international interior design fair imm cologne, the new international kitchen fair LivingKitchen will also be opening its doors in fully booked halls from 18th to 23rd January. And so, in the third week of January 2011, Cologne won’t just be the design capital of Europe, it will be the gourmet capital as well. At the imm cologne 2011 and LivingKitchen, over 1,200 companies from 49 countries will be presenting more than 100,000 pieces of furniture and even more interior design items on a space of approx. 300,000 m². Around one third of those products are totally new.
“Cologne is a talking point in the international interior design sector again,” says CEO of Koelnmesse Gerald Böse. “In view of the huge interest from professional circles and the media, plus the fact that the number of exhibitors who have registered to take part exceeds all our expectations, we can already say that the dual event imm cologne and LivingKitchen, which presents the entire spectrum of interior design in one location, is going to be a total success.”
Patricia Urquiola, member of the imm cologne Trend Board. (photo: Koelnmesse)
Patricia Urquiola is a member of the imm cologne Trend Board and was born in Oviedo, Spain and now lives and works in Milan. She attended the faculty of architecture at Madrid Polytechnic and Milan Polytechnic, from which she graduated in 1989 having completed her thesis with Achille Castiglioni.
In 2001 she opened her own studio, working on product design, architecture, installations and concept creation. In 2006 Koelnmesse invited Patricia Urquiola to build one of the ideal houses for imm cologne. Urquiola‘s clients include, among others, Agape, Alessi, Artelano, Axor, B&B Italia, Bisazza, BMW, Bosa, De Padova, Driade, Salvatore Ferragamo, Flos, Foscarini, Kartell, Kvadrat, MDF Italia, Molteni, Moroso and Panasonic.
During the imm cologne’s Trendboard workshop, you didn’t just name four of the most influential tendencies in interior design right now, you discussed other trends in the design scene as well. How much of it do you think is really important?
I think there is a new trend regarding the idea of what is innovative. Innovation was always primarily connected with the idea of industrial progress, i.e. with a more traditional idea. More and more, however, the term innovation is coming to be associated with values like sustainability and with what people really see as innovative – for instance if something is surprisingly intelligent or opens up new usage possibilities. People are paying more attention to how something is done and why it is done. More importance is being attached to the concept.
»Swan« is a combination of shower and bathtub. (Photo: Hasenkopf)
With its Design Characters series, the Hasenkopf company – a manufacturing specialist that produces both on industrial-scale and a one-off basis – is deliberately pushing the envelope of what is feasible when it comes to the processing and deformation of such vastly different materials as Corian, Parapan or acrylic. Hasenkopf’s aim in producing the series is not to develop prototypes for future lines but to experiment with forms, materials and processing techniques that point to unusual individual solutions and are intended to encourage architects and designers to rethink the limits.
Well-known designers and architects are asked to develop their own interpretation of new living environments for the kitchen, bathroom and workstation. The first sequence has already been produced and includes objects by Stuart A. Veech, Paul Flowers, Titus Bernhard and Peter Martin.