“Sensational. It was our best interzum ever,” was the general consensus amongst exhibitors at the end of this year’s interzum. With 52,400 trade visitors from 147 countries, the leading international trade fair for the furniture supplier industry was able to announce growth of 13 percent as compared to the previous event in 2009. The internationality of the visitor structure, traditionally always high anyway, increased significantly this year with a plus of 24 percent.
“I’m absolutely thrilled. What’s been happening here over the last few days is incredible. For four days, the exhibitors have been showing what I can only describe as a firework display. The industry has been celebrating itself – with good reason,” concludes Frank Haubold, product manager of interzum and director of the imm cologne. “With this interzum, Koelnmesse has definitely underlined its position as a beacon for the furniture industry. I don’t believe there is any other trade fair venue in the world where three absolute leading events for the respective sectors take place so successfully, in such concentrated form and in such a brief space of time. We are creating precedents for an extremely promising future,” says a visibly satisfied Gerald Böse, CEO of Koelnmesse.
This year’s interzum was the international meeting point for the supplier industry. The mood was extremely good, exhibitors were able to make new contacts and boost business. And visitors had the opportunity to get a comprehensive overview of what the sector has to offer. There were sophisticated newly developed products on show in all segments.
interzum 2011 has been a huge success – read what representatives of the sector say about it:
Hubert Schwarz, Managing Director, Blum GmbH
“The very good visitor rate and the huge potential in terms of international visitors from all over the world are confirmation of interzum’s status as a leading fair. interzum is the platform for presenting innovations, conducting market tests and showcasing the company’s capabilities. The very positive way the fair unfolded demonstrated the trade show’s huge importance for exhibitors, visitors and media from all over the world. It is proof of what a very good job Koelnmesse and the industry have done.”
Tobias Lorenz, Marketing Team Leader, Süddekor GmbH
“We’re very satisfied. The visitor response was much stronger than expected, the public was extremely international and the quality of the contacts was high as well. All in all, the mood was very positive. For us, coming to Cologne was definitely the right decision.”
Claus Sagel, Managing Director, VAUTH-SAGEL Holding GmbH & Co. KG
“Sensational. It was our best interzum ever. We were able to welcome decision-makers from all over the world to our booth. interzum 2011 is also a clear indication of the promising months that lie ahead of us.”
Best of the Best: the material Naturalia by Arpa - one of the winners of the interzum award. (Foto: Arpa)
It’s time for round six: once again in 2011 the coveted “interzum award: intelligent material & design” will be presented at interzum. With submissions from a total of 19 countries, the design prize is more international than ever before, proving that this award now enjoys the highest recognition worldwide and acts as a reliable biennial way marker for extraordinary innovations.
For over 50 years the interzum trade fair has been a meeting place for the international supplier industry and, above all, a source of inspiration for industry, crafts and trade. Nowhere else in the world will you find such a wealth of innovations that have a decisive influence on the products of tomorrow. In keeping with this, ten years ago Koelnmesse launched the “interzum award: intelligent material & design” in cooperation with red dot projects.