One area of imm cologne that stands for inspiration en masse is the Pure Village. Its architecture is what makes it so special: it has an open structure like that of a piazza. Although its exhibitors concentrate on just a few products, they are presented as if they were in an art gallery. The result is a living symphony of brands and product that invites visitors to explore. In the run-up to imm cologne, a number of Pure Village exhibitors have spoken about what they intend to exhibit in January.
For imm cologne Thonet has interesting new products on offer including the “580″ chair by Claudio Bellini, the “130″ chair and “1130/1131″ table by Naoto Fukasawa and the “7000″ shelf system by f/p design. The Frankenberg-based company sees “natural materials” and “sustainability” as the current top trends.
Finite Elements’ launch of its Mirror 62 sound mirror is certain to be a highlight during the week-long trade fair. The topic of “sound integration” runs right through the product range of the Brilon-based company, for example its “Hohrizontal 51″ sound shelf augmented by the “Solo 51″ shelf system or “Hohrizontal 51 Plus”, the long version of the brilliant iPod dock with additional subwoofer output. Bernd Brockhoff, Managing Director of Finite Elements, sees the integration of music in furniture as a future trend in the industry, with plenty of potential still untapped. weiterlesen…
Nipa Doshi und Jonathan Levien gestalten eine große Wohn-Installation auf der imm cologne 2012.
Who says modern everyday life and sensuousness have to be at odds with one another? The “Das Haus – Interiors on Stage” installation by Doshi Levien at the imm cologne 2012 aims to furnish evidence to the contrary. In an installation that is visionary not just at architectural level but in creative terms as well, the design experiment is developing into a fascinating study on modern ways of living.
“‘Das Haus’ combines the best of some very different worlds. It could be located anywhere on the planet.” Designer Nipa Doshi is alluding to an encounter between modern architecture and a world of contemporary forms on the one hand and the traditionally colourful aesthetics of Asia, the chaotic-seeming building tradition of Indian or Far Eastern megacities and the open, inward-facing interior culture of Morocco on the other. According to the plans of London design team Doshi Levien, many of these elements will be brought together in their installation in such a way that something totally new emerges: “It combines unconditional modernity with a sensuous lifestyle,” says Jonathan Levien of the blueprint for the imm cologne’s new design format: “Das Haus – Interiors on Stage”. His wife Nipa Doshi adds: “That’s precisely why we designed ‘Das Haus’ this way – because it doesn’t exist in this form. Only parts of it do.” weiterlesen…
(Foto: FAR Consulting)
Most of the cubes are already standing, the structure that will be shaping Pure Village 2012 is already discernible. A big open space in the middle of Hall 3.2 is the only indication that there’s still something special in the offing. And this is exactly where the foundation stone for koelnmesse’s new design event “Das Haus – Interiors on Stage” is to be laid. A few days before Christmas Eve, the imm cologne’s Creative Director Dick Spierenburg came by to see how things were progressing for himself and clarify the final details with the construction manager. weiterlesen…
How will we be furnishing our homes tomorrow? Will the bedroom still consist of a bed, bedside table and wardrobe, the office of a desk and filing shelves? And what will our furniture be like? Will we still have individual rooms at all, and always four walls? When it comes to furniture and interior design, being visionary is anything but easy.
And yet it is precisely these ideas about the future that ultimately spur the entire industry on to excel itself. When it comes to interior design, Koelnmesse has come up with a real sensation for the next imm cologne in January: its new “Das Haus – Interiors on Stage” format.
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First-class design and a successfully interwoven mix of innovative brand and product presentations in an interdisciplinary arrangement – that’s what the imm cologne‘s Pure Village exhibition stands for. Next year it will be the meeting point for more than 50 interior design brands.
Firms like Thonet, Gandia Blasco, Mocoba or E15 will rub shoulders with bathroom furnishers like Kaldewei, Burgbad and Grohe, textile brands like Creation Baumann, floor specialists like Parador and Carpet Concept and home entertainment pioneers like Loewe. Inspiration is guaranteed – en masse!
With Pure Village, imm cologne art director Dick Spierenburg has created a place for design and interior visions. Pure Village is different because, instead of unfurling a multitude of huge brand worlds hidden behind high walls, it presents the best ideas and visions from both big names and smaller labels in the intimacy of a village-like setting. “Our aim is to convey lots of impressions, lots of different approaches, lots of discussions and lots of juxtapositions between various areas of the home as well as between different products and thus generate a suspenseful atmosphere for visitors,” says the art director of his concept.
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Pure Village is an offshoot of the “pure” segment in the neighbouring Hall 11 more than in name only. In the tightly packed Pure Village, design is the binding element between different areas of interior design. With the successful introduction of this new exhibition format in Hall 3.2 two years ago, the Cologne trade fair established an interdisciplinary design platform which takes the transformation of imm cologne into an all-inclusive furnishings exhibition one step further. Here, exhibitors from a wide range of industries, young designers and design labels, as well as a major new design event, present innovative product concepts and furnishing ideas in a highly compact form. weiterlesen…
“We’ll be seeing a furnishing style and products that are way ahead of their time.” (Dick Spierenburg, Creative Director Pure Village)
Dick Spierenburg is Creative Director of the imm cologne’s new design highlight: “Das Haus – Interiors on Stage”. For the first installation, he has invited London design studio Doshi Levien to build a sort of turnkey vision of what living in one’s own four walls can be like in the midst of the Pure Village hall.
Which interior design trends do you think will dominate the next few years?
A lot of developments are apparent right now, but I think trying to infer trends from them is going a bit too far. The complexity of the developments made it difficult to focus on the four trends we depicted in the annual Trend Book. There are always several directions that remain constant as well: quieter ones that aim for simplicity and livelier ones that use lots of colour and materials. That won’t ever change, because there are so many different people out there, so many different clients and interior designers. But it isn’t possible to name totally new and completely different trends every year.
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Nipa Doshi and Jonathan Levien. (Photo: Doshi Levien)
Starting in 2012, the international interior design fair imm cologne will again be hosting a major design event: “Das Haus – Interiors on Stage”. The project focuses on the design of an artificial living situation within the trade fair – public and yet very personal living space designed by Nipa Doshi and Jonathan Levien. The London-based design team will be kicking off the new format in January 2012.
“Das Haus – Interiors on Stage” will show a structure created entirely in accordance with the guest designer’s ideas – architectural elements, interior and outdoor space – as well as arrangements of furniture and furnishing elements for an individually configured interior design. In the middle of the Pure Village hall, the trade fair will erect an approx. 180 m² platform to serve as an open stage for the project. “Das Haus – Interiors on Stage” is thus both a designer portrait and a visionary blueprint, an example of how it is possible to create a world of one’s own that becomes an expression of one’s own personality.
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As its success at the international interior design show imm cologne 2011 showed, Pure Village is not just an innovative, forward-looking trade fair format, it is a sign of the times as well. Today interior design is a holistic assignment that incorporates furniture systems and individual pieces, colour concepts, lighting design and luminaires, continuous materials for floors and walls as well as technical equipment. And yet holism and homogeneous design concepts don’t automatically mean boredom. Modern man lives and grows with his interior: he seeks the special, the exciting, the personal, he combines neutral basic furnishings with unusual one-offs or heirlooms; besides technical equipment, he is again attaching importance to furniture and textiles that have been manufactured in old artisanal tradition and deliberately factors in a certain amount of latitude that allows scope for variations and reconfigurations. Thinking in norms was yesterday, today we’re looking for inspiration. With its unconventional combinations, a mix of interior product ranges with their excellent design quality as the only common denominator and a communication-fostering hall and booth architecture, Pure Village provides the ideal platform for promoting product concepts for this lifestyle.
The compact format of Pure Village, where the exclusive neighbourhood and cultural diversity are condensed into the kind of inspiring mix otherwise found in the heart of a city, holds equal appeal for exhibitors and visitors alike. And so the presentation format launched last year was able to score points in round two as well: once again, Hall 3.2 of Cologne Exhibition Centre was booked out with numerous exhibitors from all areas of interior design. A colourful mix of furniture for all kinds of living space, for the bedroom, outdoors and bathroom, in combination with accessories, home entertainment, lighting, colours, wallpapers and floor coverings, ensured plenty of variety and a heterogeneous neighbourhood.
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Gan Rugs. (Foto: Gandia Blasco)
Josè A. Gandia-Blasco, owner and art director of the company that bears his name, is convinced that the visit to Cologne was well worthwhile – not only for the exhibitors from Spain but for the public as well: “Once again, my impression of the imm cologne was very positive and I was very surprised both by the new trends shown and the new products. The fair presented a good mix: there was something interesting and well worth seeing for all kinds of tastes.” In Cologne, Gandia Blasco, Viccarbe and Vondom were demonstrating various forms of Mediterranean flair with new-found self-confidence: a mix of café, patio and living-room.
The Spaniard per se seeks out closed, cool rooms to escape from the midday heat. Yet contemporary design is currently winning Europeans over to snug solutions for the space between indoors and outside: furniture and accessories that turn patios, courtyards and cafés into lifestyle-savvy living space. At the same time, designers like Mario Ruiz, Javier Mariscal or JM Ferrero are using both purist and organic aesthetic vocabularies to create furnishing elements for modern and fresh interiors. Companies like Gandia Blasco, Santa&Cole, Resinas Olot or Vondom have succeeded in making a name for themselves in this segment. Vondom, for instance, one of the leading Spanish design brands, has specialised in outdoor furnishing and lighting items made of synthetic resin; at the international interior design fair imm cologne, it was again presenting several new outdoor collections, including Tri-Turn by Harry & Camila and new products from the FAZ family by Ramón Esteve.
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