It was a design event of the quieter, more subtle kind. There was no proclamation of a new design philosophy to the accompaniment of spectacular gestures. Nor was a new collection presented in a typical trade fair scenography designed to show the product off to full advantage in a perfectly styled setting, as is the custom in the Pure segments of the international furniture and interior design show imm cologne. Instead “Das Haus – Interiors on Stage” was a half realistic, half visionary depiction of a dream of what living space could be like – in this particular case, of Luca Nichetto’s dream. The imm cologne’s new design format, which was introduced just last year, is not so much about individual products as about the interplay between all the various factors that constitute interior design. The individual pieces of furniture are important soloists within this ensemble but not, in this case, the superstars.
With the concept for “Das Haus” and its choice of designers so far – Doshi Levien in 2012, Luca Nichetto in 2013 – the imm cologne has underscored just how seriously it takes its goal of an “interior design” fair that depicts a wide range of different product lines. And Luca Nichetto’s interpretation of “Das Haus” was impressive proof that this is a format for the interior design discipline to take seriously – perhaps the first of its kind at such a major furnishing fair.
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The imm cologne‘s talent show D3 Design talents is a constant for trade visitors and anyone with an interest in design. The exhibition of winning entries from the international newcomer competition D3 Contest is particularly popular. Thanks to the good framework conditions, the professional execution and the sophisticated presentation of the winners at the heart of the imm cologne, the D3 Contest is highly regarded amongst established designers as well. In particular, the trade fair’s commitment to supporting the participants and the selective presentation guarantee a first-class exhibition. At the coming furnishing fair, the platform for young designers will be celebrating its first two-digit anniversary.
For ten years now, the imm cologne has been providing young designers with a forum where they can present their ideas for furniture, home accessories, lighting, floor coverings, wallpapers, textiles and other forward-looking furnishing items to an international public: the D3 Contest. For the coming imm cologne, 671 products were entered from more than 40 countries – convincing evidence of the competition’s international standing.
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It doesn’t get any better than this: full halls, the most important players from Germany and abroad and a cornucopia of ideas across all the different segments for furniture buyers from all over the world to pick and choose from – that’s the imm cologne. Some of the more than 1,000 exhibitors are already speaking very openly about their expectations of the international furniture and interior design event in January 2013, as well as about the new products they will be showing there for the first time.
Koelnmesse is looking forward to a very successful imm cologne 2013: a total of 1,050 exhibitors from more than 50 countries have confirmed their attendance, 625 of them from abroad. Together with the international kitchen event LivingKitchen, the trade fair will be filling the 280,000 square metres of gross floor space in halls 1 to 11 to capacity.
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The Interior Innovation Award is one of the most prestigious design prizes in the international furnishing sector – companies from all product categories of the sector are now invited to enter the competition at www.interior-innovation-award.com. imm cologne is the conceptual sponsor of the competition, which is hosted by the German Design Council.
Companies with products listed in the categories Furniture, Outdoor Products, Bathroom/Wellness, Office/Workplace, Building Fixtures, Walls/Floors/Ceilings, Luminaires, Textiles and last but not least products for Kitchen/Household may register for the competition until 7 November 2012.
The Interior Innovation Award – Best of Best 2013 label will be bestowed to 15 products overall; as an additional highlight three up-and-coming designers will be selected for the Interior Innovation Award at the D3 Contest 2013 talent show. The prize winners will be announced at the imm cologne opening ceremony on 13 January 2013.
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Luca Nichetto. (photo: Koelnmesse, Andreas Körner)
Following London design team Doshi Levien’s successful launch of the new design event at the imm cologne 2012, the trade fair has nominated designer Luca Nichetto as its Guest of Honour for “Das Haus – Interiors on Stage 2013″. In his design, the Venetian focuses on solutions that are intended to enable occupants to live in direct contact with the plant world.
In Nichetto’s “Haus”, plants appear as an integral element of the architecture and interior design: in specially created pots, they adorn not just the walls of the façades, the louver-like structure of which is dotted with transparent gaps and spaces for plants; inside too, they take on specific functions that improve the indoor climate. In the form of big plant pools, planted courtyards and integrated terraces, they fill the interior with greenery, allowing its architecture to stage the interplay between indoors and outside.
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The imm cologne has a new stage for exceptional interior design concepts – for products that embody a vision, for design objects that set benchmarks, but also for innovative materials and experimental studies. The new format met with a good response as soon as it was presented, especially amongst leading brand-name companies who find the concept of an open platform with a gallery-like character highly appealing.
Following the launch of the new Pure Village format three years ago, the latest project from the imm team under the direction of Frank Haubold and his Creative Director Dick Spierenburg looks set to be a success as well. With Pure Editions and the restructuring of the Pure segment, the two of them are again demonstrating their sure instinct for innovative formats and impeccable timing. Within just a few weeks, Koelnmesse had received bookings for the newly designed Hall 3.2 from several of the interior design sector’s leading design companies. The exclusiveness of the format and the installation-like character of Pure Editions seem to be thoroughly in tune with the times and are proving particularly attractive to new exhibitors such as Capo D’opera, Extremis, Serralunga, Slide and Vondom.
For Vitra, it was the launch of the new format that clinched its decision to participate in the imm cologne again after three years of abstinence. “Vitra has decided to take part in the imm 2013 and will have a presence in the new Pure Editions section. The concept is all about new, creative forms of presentation and inspiration. The format, consisting of open, inviting booth structures with complementary installations, underscores these aspirations and promises an exciting, varied atmosphere that visitors will find highly attractive. Vitra supports Koelnmesse’s approach and wants to help the format establish itself convincingly,” says Rudolf Pütz, CEO of Vitra.
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Luca Nichetto. (photo: Luca Nichetto Design Studio)
After its successful premiere in 2012, “Das Haus – Interiors on Stage” is set to continue at the imm cologne 2013. In Luca Nichetto‘s “Haus”, everything revolves around a centrally located living room that is intended to become the centre of a sustainable way of living that integrates nature.
The premiere of the new design installation format at the imm cologne was a huge success for both the trade fair and the designers. As guests of honour, designer couple Nipa Doshi and Jonathan Levien had the unique opportunity to blaze a trail for the future development of the series with their interpretation of this innovative new assignment. And that is precisely what they did: in their hands, “Das Haus – Interiors on Stage” became a crowd-puller that fully justified its location in the midst of Pure Village, the trade fair’s lively forum for interior design.
In particular, the new conceptual approach of adopting a less abstract stance than previous formats and instead aiming to furnish the artificial architectural framework in lifelike fashion was welcomed across the board.
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The imm cologne, the major worldwide event for the interior design sector, will open its gates in fewer than 200 days. Following the two successful events in 2011 and 2012, the 2013 trade fair is also right on track. With roughly 10 percent more exhibitors and 12 percent more exhibition space occupied, augmented by an increase in foreign participation and new product segments, there’s nothing standing in the way of a successful event.
“2013 is a very important year for us. With a strong German economy to bolster us while foreign markets are faltering, the imm cologne will assume a very special function as the central global business platform. The significant interest from strong Italian brands is a good example of this. For the first time in years we’ll be occupying the entire exhibition centre again, enabling our visitors to experience everything the international interior design sector has to offer in one location. In view of the huge interest from professional circles and the media, plus the fact that the number of exhibitors who have registered to take part exceeds all our expectations, we can already say that, more than ever before, Cologne is very much a talking point in the international interior design sector,” says Frank Haubold, Vice President Trade Fair Management.
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Pure Editions now offers exhibitors a third dimension for presenting themselves. Here too, the architecture is consistently designed but in this case also totally open, providing a stage for a strong statement by visionary brands. (photo: Koelnmesse GmbH)
At the international interior design show in Cologne, exclusive design brands have always been keen on coming together to form inspiring clusters. As a result, during the last imm cologne, some exhibitors had to move their style icons a little closer together in the legendary design stronghold of the No. 11 halls. The Cologne fair therefore wants to set aside even more space for this segment in future – with a new level in Hall 3, a new format and new exhibition concepts. Because for both the trade fair organisers and their exhibitors, it isn’t just the quantity of space that counts, but the quality of that space as well.
The design brands’ presentations also attract a great deal of attention from visitors. This is where they can find concentrated clusters of innovations, unusual product displays and lifestyle. It was precisely because of this group of exhibitors’ uncompromising design orientation that the organisers decided to name the segment “Pure”. Since the show moved into the new exhibition halls, anybody who wants to get an idea of the latest original interior design ideas and avant-garde designs from the wide spectrum on offer at the imm cologne has been able to find what he is looking for under this name in the three halls 11.1, 11.2 and 11.3.
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One area of imm cologne that stands for inspiration en masse is the Pure Village. Its architecture is what makes it so special: it has an open structure like that of a piazza. Although its exhibitors concentrate on just a few products, they are presented as if they were in an art gallery. The result is a living symphony of brands and product that invites visitors to explore. In the run-up to imm cologne, a number of Pure Village exhibitors have spoken about what they intend to exhibit in January.
For imm cologne Thonet has interesting new products on offer including the “580″ chair by Claudio Bellini, the “130″ chair and “1130/1131″ table by Naoto Fukasawa and the “7000″ shelf system by f/p design. The Frankenberg-based company sees “natural materials” and “sustainability” as the current top trends.
Finite Elements’ launch of its Mirror 62 sound mirror is certain to be a highlight during the week-long trade fair. The topic of “sound integration” runs right through the product range of the Brilon-based company, for example its “Hohrizontal 51″ sound shelf augmented by the “Solo 51″ shelf system or “Hohrizontal 51 Plus”, the long version of the brilliant iPod dock with additional subwoofer output. Bernd Brockhoff, Managing Director of Finite Elements, sees the integration of music in furniture as a future trend in the industry, with plenty of potential still untapped. weiterlesen…
It was a design event of the quieter, more subtle kind. There was no proclamation of a new design philosophy to the accompaniment of spectacular gestures. Nor was a new collection presented in a typical trade fair scenography designed to show the product off to full advantage in a perfectly styled setting, as is the custom in the Pure segments of the international furniture and interior design show imm cologne. Instead “Das Haus – Interiors on Stage” was a half realistic, half visionary depiction of a dream of what living space could be like – in this particular case, of Luca Nichetto’s dream. The imm cologne’s new design format, which was introduced just last year, is not so much about individual products as about the interplay between all the various factors that constitute interior design. The individual pieces of furniture are important soloists within this ensemble but not, in this case, the superstars. 
