“If you go to your nearest newspaper kiosk right now, you can get a great furniture catalogue for just 50 pfennig” – that was an advertising slogan the company used back in the 1970s. And it worked: 300,000 copies of the catalogue for the modular beech system of Flötotto were sold at newsstands as if they were magazines. The robust Profilsystem was thoroughly in tune with the times and quickly took up residence in German households.
Regardless of whether it was used in the living room or bedroom, home office or children’s room, thanks to its modular principle the wooden system could soon be found virtually anywhere in the house. Besides the typical shelves and chests of drawers – which are called containers – the Profilsystem also includes tables and desks, chairs and armchairs, beds and children’s furniture, as well as decorative elements ranging from interchangeable recessed handles in a choice of colours all the way to mirrors.
The contract segment also soon learned to appreciate the system’s merits, using it to furnish playschools, nursing homes and youth hostels, as well as conference rooms, open-plan offices and waiting rooms. Over the last 40 years, more than 5 million metres of wood have been processed to make the furniture.
30. August 2012
Categories: Design concepts, Events, News
Tags: 40th birthday, armchairs, bedroom, beds, chairs, children's furniture, children’s room, conference rooms, containers, contract business, contract segment, desks, Flötotto, Frederik Flötotto, home office, living room, open-plan offices, Profilsystem, square timber profiles, sturdiness, versatility, waiting rooms, wooden system