“Sensational. It was our best interzum ever,” was the general consensus amongst exhibitors at the end of this year’s interzum. With 52,400 trade visitors from 147 countries, the leading international trade fair for the furniture supplier industry was able to announce growth of 13 percent as compared to the previous event in 2009. The internationality of the visitor structure, traditionally always high anyway, increased significantly this year with a plus of 24 percent.
“I’m absolutely thrilled. What’s been happening here over the last few days is incredible. For four days, the exhibitors have been showing what I can only describe as a firework display. The industry has been celebrating itself – with good reason,” concludes Frank Haubold, product manager of interzum and director of the imm cologne. “With this interzum, Koelnmesse has definitely underlined its position as a beacon for the furniture industry. I don’t believe there is any other trade fair venue in the world where three absolute leading events for the respective sectors take place so successfully, in such concentrated form and in such a brief space of time. We are creating precedents for an extremely promising future,” says a visibly satisfied Gerald Böse, CEO of Koelnmesse.
This year’s interzum was the international meeting point for the supplier industry. The mood was extremely good, exhibitors were able to make new contacts and boost business. And visitors had the opportunity to get a comprehensive overview of what the sector has to offer. There were sophisticated newly developed products on show in all segments.
28. May 2011
Categories: Awards, Business, Exhibitors, Innovation, interzum, Trends
Tags: architects, Blum GmbH, CEO, Cologne, designers, developers, Events, Frank Haubold, Gerald Böse, guided tours, Hettich Holding GmbH & Co. oHG, innovation of interior, innovations, interior architects, interzum, interzum 2011, interzum award, Julia Sohler, Koelnmesse GmbH, red dot, special exhibition, supporting programme, trade fair, trade show, trade visitors, tradesmen, VDID newcomer award, Wolfgang Steib