Dick Spierenburg | imm cologne

“Das Haus” 2013 by Luca Nichetto: a stage for visionary living concepts

It was a design event of the quieter, more subtle kind. There was no proclamation of a new design philosophy to the accompaniment of spectacular gestures. Nor was a new collection presented in a typical trade fair scenography designed to show the product off to full advantage in a perfectly styled setting, as is the custom in the Pure segments of the international furniture and interior design show imm cologne. Instead “Das Haus – Interiors on Stage” was a half realistic, half visionary depiction of a dream of what living space could be like – in this particular case, of Luca Nichetto’s dream. The imm cologne’s new design format, which was introduced just last year, is not so much about individual products as about the interplay between all the various factors that constitute interior design. The individual pieces of furniture are important soloists within this ensemble but not, in this case, the superstars.

With the concept for “Das Haus” and its choice of designers so far – Doshi Levien in 2012, Luca Nichetto in 2013 – the imm cologne has underscored just how seriously it takes its goal of an “interior design” fair that depicts a wide range of different product lines. And Luca Nichetto’s interpretation of “Das Haus” was impressive proof that this is a format for the interior design discipline to take seriously – perhaps the first of its kind at such a major furnishing fair.

[D3] Design talents: imm cologne’s competition format for promoting newcomers celebrates 10th anniversary

The imm cologne‘s talent show D3 Design talents is a constant for trade visitors and anyone with an interest in design. The exhibition of winning entries from the international newcomer competition D3 Contest is particularly popular. Thanks to the good framework conditions, the professional execution and the sophisticated presentation of the winners at the heart of the imm cologne, the D3 Contest is highly regarded amongst established designers as well. In particular, the trade fair’s commitment to supporting the participants and the selective presentation guarantee a first-class exhibition. At the coming furnishing fair, the platform for young designers will be celebrating its first two-digit anniversary.

For ten years now, the imm cologne has been providing young designers with a forum where they can present their ideas for furniture, home accessories, lighting, floor coverings, wallpapers, textiles and other forward-looking furnishing items to an international public: the D3 Contest. For the coming imm cologne, 671 products were entered from more than 40 countries – convincing evidence of the competition’s international standing.

Koelnmesse and Stylepark to turn “Featured Editions” into a highlight of “Pure Editions”

The new offering from the international interior design fair imm cologne is meeting with a very warm reception from many ambitious design providers: even though it’s by September, Pure Editions was already virtually booked out. In a compact space, the new format that has been launched within the pure segment provides exhibitors with an open stage for gallery-like presentations. The concept, location and limited capacity led to a run on the spaces in Hall 3.2.

One special element of Pure Editions are the “Featured Editions” – platforms spread throughout the room for additional installations devised by the exhibitors. The plans for this special attraction once again underline the high standards and innovative exhibition concept behind Pure Editions: the imm cologne’s creative team, headed by Creative Director Dick Spierenburg, has commissioned design platform Stylepark with its development.

Luca Nichetto’s “Das Haus” at the imm cologne 2013 creates a view of the greenery

Luca Nichetto. (photo: Koelnmesse, Andreas Körner)

Following London design team Doshi Levien’s successful launch of the new design event at the imm cologne 2012, the trade fair has nominated designer Luca Nichetto as its Guest of Honour for “Das Haus – Interiors on Stage 2013″. In his design, the Venetian focuses on solutions that are intended to enable occupants to live in direct contact with the plant world.

In Nichetto’s “Haus”, plants appear as an integral element of the architecture and interior design: in specially created pots, they adorn not just the walls of the façades, the louver-like structure of which is dotted with transparent gaps and spaces for plants; inside too, they take on specific functions that improve the indoor climate. In the form of big plant pools, planted courtyards and integrated terraces, they fill the interior with greenery, allowing its architecture to stage the interplay between indoors and outside.

Pure Editions kicks off with top-notch line-up: Vitra decides in favour of a presence at the imm cologne

The imm cologne has a new stage for exceptional interior design concepts – for products that embody a vision, for design objects that set benchmarks, but also for innovative materials and experimental studies. The new format met with a good response as soon as it was presented, especially amongst leading brand-name companies who find the concept of an open platform with a gallery-like character highly appealing.

Following the launch of the new Pure Village format three years ago, the latest project from the imm team under the direction of Frank Haubold and his Creative Director Dick Spierenburg looks set to be a success as well. With Pure Editions and the restructuring of the Pure segment, the two of them are again demonstrating their sure instinct for innovative formats and impeccable timing. Within just a few weeks, Koelnmesse had received bookings for the newly designed Hall 3.2 from several of the interior design sector’s leading design companies. The exclusiveness of the format and the installation-like character of Pure Editions seem to be thoroughly in tune with the times and are proving particularly attractive to new exhibitors such as Capo D’opera, Extremis, Serralunga, Slide and Vondom.

For Vitra, it was the launch of the new format that clinched its decision to participate in the imm cologne again after three years of abstinence. “Vitra has decided to take part in the imm 2013 and will have a presence in the new Pure Editions section. The concept is all about new, creative forms of presentation and inspiration. The format, consisting of open, inviting booth structures with complementary installations, underscores these aspirations and promises an exciting, varied atmosphere that visitors will find highly attractive. Vitra supports Koelnmesse’s approach and wants to help the format establish itself convincingly,” says Rudolf Pütz, CEO of Vitra.

Luca Nichetto to design “Das Haus” at the imm cologne 2013

Luca Nichetto. (photo: Luca Nichetto Design Studio)

After its successful premiere in 2012, “Das Haus – Interiors on Stage” is set to continue at the imm cologne 2013. In Luca Nichetto‘s “Haus”, everything revolves around a centrally located living room that is intended to become the centre of a sustainable way of living that integrates nature.

The premiere of the new design installation format at the imm cologne was a huge success for both the trade fair and the designers. As guests of honour, designer couple Nipa Doshi and Jonathan Levien had the unique opportunity to blaze a trail for the future development of the series with their interpretation of this innovative new assignment. And that is precisely what they did: in their hands, “Das Haus – Interiors on Stage” became a crowd-puller that fully justified its location in the midst of Pure Village, the trade fair’s lively forum for interior design.

In particular, the new conceptual approach of adopting a less abstract stance than previous formats and instead aiming to furnish the artificial architectural framework in lifelike fashion was welcomed across the board.

imm cologne 2013: Pure Editions to provide an exclusive stage for creative brands and textile specialists

Pure Editions now offers exhibitors a third dimension for presenting themselves. Here too, the architecture is consistently designed but in this case also totally open, providing a stage for a strong statement by visionary brands. (photo: Koelnmesse GmbH)

At the international interior design show in Cologne, exclusive design brands have always been keen on coming together to form inspiring clusters. As a result, during the last imm cologne, some exhibitors had to move their style icons a little closer together in the legendary design stronghold of the No. 11 halls. The Cologne fair therefore wants to set aside even more space for this segment in future – with a new level in Hall 3, a new format and new exhibition concepts. Because for both the trade fair organisers and their exhibitors, it isn’t just the quantity of space that counts, but the quality of that space as well.

The design brands’ presentations also attract a great deal of attention from visitors. This is where they can find concentrated clusters of innovations, unusual product displays and lifestyle. It was precisely because of this group of exhibitors’ uncompromising design orientation that the organisers decided to name the segment “Pure”. Since the show moved into the new exhibition halls, anybody who wants to get an idea of the latest original interior design ideas and avant-garde designs from the wide spectrum on offer at the imm cologne has been able to find what he is looking for under this name in the three halls 11.1, 11.2 and 11.3.

Foundation stone laid in Pure Village: “Das Haus – Interiors on Stage” is under construction

(Foto: FAR Consulting)

Most of the cubes are already standing, the structure that will be shaping Pure Village 2012 is already discernible. A big open space in the middle of Hall 3.2 is the only indication that there’s still something special in the offing. And this is exactly where the foundation stone for koelnmesse’s new design event “Das Haus – Interiors on Stage” is to be laid. A few days before Christmas Eve, the imm cologne’s Creative Director Dick Spierenburg came by to see how things were progressing for himself and clarify the final details with the construction manager. read more…

22. December 2011
Categories: Design concepts, Events, pure village
Tags: arrangement, Das Haus - Interiors on Stage, Dick Spierenburg, Doshi Levien, furniture, Hall 3.2, individually, Koelnmesse, personal preferences, special, unique, visionary design

“Das Haus – Interiors on Stage”: visionary design at imm cologne 2012 by Nipa Doshi and Jonathan Levien

How will we be furnishing our homes tomorrow? Will the bedroom still consist of a bed, bedside table and wardrobe, the office of a desk and filing shelves? And what will our furniture be like? Will we still have individual rooms at all, and always four walls? When it comes to furniture and interior design, being visionary is anything but easy.

And yet it is precisely these ideas about the future that ultimately spur the entire industry on to excel itself. When it comes to interior design, Koelnmesse has come up with a real sensation for the next imm cologne in January: its new “Das Haus – Interiors on Stage” format.

D3 Contest: commited to the promotion of young designers from all over the world

Mid-January is nearly here again. Furniture manufacturers, designers and interior designers will once again be turning the halls of the imm cologne into a huge exhibition area. The D3 Talents design platform has long ceased to be an “inside tip” and is now widely regarded as a “must” for anyone with an interest in design. For at the D3 talent forum, visitors can discover products that are still waiting for their future: experimental designs, original creations and clever new construction principles developed by the most promising newcomers the design scene has to offer.

“With D3, we deliberately offer young designers a unique opportunity to present themselves to international experts, the media and companies,” says Gerald Böse, CEO of Koelnmesse. “Our commitment goes down well with the international design scene too. At the end of the day, it’s precisely this encounter between experimental design and the market-driven offerings of the furniture industry, the contrast between the commercial and the experimental, that makes the imm cologne so attractive to so many people,” adds the imm cologne’s Creative Director Dick Spierenburg.

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“Das Haus” 2013 by Luca Nichetto: a stage for visionary living concepts

[D3] Design talents: imm cologne’s competition format for promoting newcomers celebrates 10th anniversary

Koelnmesse and Stylepark to turn “Featured Editions” into a highlight of “Pure Editions”

Luca Nichetto’s “Das Haus” at the imm cologne 2013 creates a view of the greenery

Pure Editions kicks off with top-notch line-up: Vitra decides in favour of a presence at the imm cologne

Luca Nichetto to design “Das Haus” at the imm cologne 2013

imm cologne 2013: Pure Editions to provide an exclusive stage for creative brands and textile specialists

Foundation stone laid in Pure Village: “Das Haus – Interiors on Stage” is under construction

“Das Haus – Interiors on Stage”: visionary design at imm cologne 2012 by Nipa Doshi and Jonathan Levien

D3 Contest: commited to the promotion of young designers from all over the world

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