imm cologne news

The talent forum [D3] Design talents shows which way the wind is blowing. At the imm cologne, young designers get the chance to present their original product ideas alongside the established stars of the furniture industry.

Design lives from a constant stream of new ideas. And sometimes from the reinvention of old ones. What’s crucial is a constant change of perspectives that questions what has already been achieved, penetrates beyond established aesthetics and ventures to suggest new approaches. Experimental design thus fulfils an important function for the entire discipline – by ensuring continuous input.

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The Trendboard has been talking about the end of design icons. What does that mean for interior design?
Yes, that’s something we discussed, but I don’t think it’s as absolute as that. In my opinion, there will always be iconic design. Because whether or not an object has cult character depends on the design itself and not on whether it’s marketed using that particular label. Many things are designed without a single thought being given to their symbolism, but they manage to capture consumers’ imagination at a certain moment in time all the same, so they come to represent a certain zeitgeist. What has really changed is people’s need to fill their homes with designer items as if they were toy chests. That attitude has gone slightly out of fashion.

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