The average German only replaces his sofa with a new one every 8-12 years. Don’t you sometimes wish there was a scrapping incentive for furniture too?
We in the furniture industry aren’t calling for subsidies – we just want equal treatment for all sectors. Instead of getting people to scrap their cars, the politicians ought to be scrapping taxes for normal citizens and SMEs so they’ve got more money left in their pockets and budgets at the end of the month – money they can use however they see fit.
The imm cologne’s Trendboard is anticipating a return to more quality consciousness as a response to the economic crisis. Is “real” quality actually still affordable these days?
We’re living in a time when people are refraining from quick consumption again so yes, you could say people have started to change their mentality. They’re becoming more sensitive to how we use the world’s resources and looking for things that promise value and durability again. That’s why there’s an increasing demand for sustainability and value in our industry too. For earlier generations it was normal not to follow every furniture or clothing fashion or go along with every new style that came out. Then there was a period of rapid and changing consumption. The pleasure was often short-lived and the products interchangeable.
ID_OS
After an apprenticeship as a cabinetmaker, Swiss-born 
