imm cologne news

Ever since the awkward eco-fashion designer Miguel Adrover became the latest worldwide craze and insider tip and designed the autumn collection 2008 for the conventional German natural fashion mail-order company Hessnatur, it has been clear: Sustainability has developed into a boundless mega trend.

This is a fact that Vereinigte Möbeleinkaufs-GmbH & Co. KG is well aware of. With its new line “Woods & Trends” based on solid wood furniture, the industry player from Bielefeld is reacting to the fact that more and more consumers want ecologically manufactured lifestyle products. And these are already plentiful in the furnishings world – unlike in other industries. They can be seen at imm cologne from 19 to 25 January 2009.

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Despite the financial crisis and its current effects on the economy, the German furniture industry sees an opportunity to increase the status of homes and furnishings in these difficult times. Whenever people feel extremely insecure, their own home and the sense of security and safety connected with their own four walls assume a higher status. Only the furniture industry can satisfy this feeling now, and thereby bring furniture higher up the ranking list of personal desires. In addition, furniture as a valuable and life-long consumer item represents a long-lasting and reliable investment.

The figures and statistics seen since the summer provide evidence that this hope is not entirely without foundation. In the otherwise extremely different 3rd quarter of the year, in which almost no other industry branch escaped unscathed, growth of 1.5 percent was realised.

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Once a year, Cologne becomes a talking-point as the design capital of Germany. During the international furniture and interior design fair imm cologne, trade visitors from all over the world experience a city that is vibrant with design, installations and design VIPs despite the January weather.

Cologne is largely associated with design because of the furniture fair. Apart from that, little is known about Cologne in the design world, apart from the obvious, that is: the Gothic cathedral and other architectural treasures, museums of modern art and Cologne’s residential charm. And more than anything else, of course, the Rhine city is known for its almost rustic charm, its brewery taverns and Kölsch pubs.

At the same time, in view of the imm cologne‘s communicative and commercial importance for the international design world, it is hardly surprising that, over the years, a creative scene has developed in the city which, thanks to its institutions, educational establishments, studios, galleries, various event formats and retailers, constitutes an impressive and unusually diverse economic force for the region. Here in Cologne, the sector is represented by industrial and product design, corporate and communication design, media and fashion design, event design, architecture and interior design.

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