hall 11 | imm cologne

Pure Editions kicks off with top-notch line-up: Vitra decides in favour of a presence at the imm cologne

The imm cologne has a new stage for exceptional interior design concepts – for products that embody a vision, for design objects that set benchmarks, but also for innovative materials and experimental studies. The new format met with a good response as soon as it was presented, especially amongst leading brand-name companies who find the concept of an open platform with a gallery-like character highly appealing.

Following the launch of the new Pure Village format three years ago, the latest project from the imm team under the direction of Frank Haubold and his Creative Director Dick Spierenburg looks set to be a success as well. With Pure Editions and the restructuring of the Pure segment, the two of them are again demonstrating their sure instinct for innovative formats and impeccable timing. Within just a few weeks, Koelnmesse had received bookings for the newly designed Hall 3.2 from several of the interior design sector’s leading design companies. The exclusiveness of the format and the installation-like character of Pure Editions seem to be thoroughly in tune with the times and are proving particularly attractive to new exhibitors such as Capo D’opera, Extremis, Serralunga, Slide and Vondom.

For Vitra, it was the launch of the new format that clinched its decision to participate in the imm cologne again after three years of abstinence. “Vitra has decided to take part in the imm 2013 and will have a presence in the new Pure Editions section. The concept is all about new, creative forms of presentation and inspiration. The format, consisting of open, inviting booth structures with complementary installations, underscores these aspirations and promises an exciting, varied atmosphere that visitors will find highly attractive. Vitra supports Koelnmesse’s approach and wants to help the format establish itself convincingly,” says Rudolf Pütz, CEO of Vitra.

imm cologne 2013: Pure Editions to provide an exclusive stage for creative brands and textile specialists

Pure Editions now offers exhibitors a third dimension for presenting themselves. Here too, the architecture is consistently designed but in this case also totally open, providing a stage for a strong statement by visionary brands. (photo: Koelnmesse GmbH)

At the international interior design show in Cologne, exclusive design brands have always been keen on coming together to form inspiring clusters. As a result, during the last imm cologne, some exhibitors had to move their style icons a little closer together in the legendary design stronghold of the No. 11 halls. The Cologne fair therefore wants to set aside even more space for this segment in future – with a new level in Hall 3, a new format and new exhibition concepts. Because for both the trade fair organisers and their exhibitors, it isn’t just the quantity of space that counts, but the quality of that space as well.

The design brands’ presentations also attract a great deal of attention from visitors. This is where they can find concentrated clusters of innovations, unusual product displays and lifestyle. It was precisely because of this group of exhibitors’ uncompromising design orientation that the organisers decided to name the segment “Pure”. Since the show moved into the new exhibition halls, anybody who wants to get an idea of the latest original interior design ideas and avant-garde designs from the wide spectrum on offer at the imm cologne has been able to find what he is looking for under this name in the three halls 11.1, 11.2 and 11.3.

Pure Textile at imm cologne: Luxuriating in fabrics

A completely new attraction at imm cologne in 2011 will be the textile show Pure Textile in Hall 11, where exclusive textile designers including Création Baumann, Kinnasand, Zimmer + Rohde and Nya Nordiska will be presenting their latest fabric creations and carpets.

Ralph Anstoetz, managing partner of JAB Anstoetz in Bielefeld, Germany, is strengthening his presence in Cologne as a result of this new feature: “Given our positive experience at last year’s furnishing fair in Cologne, and the fact that even more top textile designers have decided to come to imm, this year we will also present our subsidiaries Chivasso and Soleil Bleu par Wellmann.” The other exhibitors in the Pure Textile segment are also preparing intensively for the Cologne show – and planning to penetrate new sales markets.

When the moon rises over the imm cologne …

… Hall 11 comes to life. During the hustle and bustle that reigns on the six days of the imm cologne, you could easily overlook them, these beauties made of wood, metal, plastic, lacquer, leather and textiles. And sometimes the scenographies that give the furniture fair its charm only reveal their true magic when the curious crowds have gone home for the day and the floodlights are turned off.

Then it’s usually only the night watchmen who see what’s happening in the halls of Cologne exhibition centre. The clattering and rustling, creaking and clicking, flashing and flopping that sometimes go on are almost enough to make you believe there must be elves at work. But in fact it’s only the usual suspects who want the furniture and dramatic settings all to themselves: photographers, stylists, designers, filmmakers.

imm cologne set to be the furniture event of 2011

After a dynamic start to the 2010 furniture season, the imm cologne is heading for next January with a strong wind at its back. Whether at home in Germany or abroad, Cologne is a talking point in many companies right now.

“The current level of bookings looks very promising – we’ve got a lot more exhibitors and space under contract than at the same point in the run-up to the previous event. In some segments, the available space is pretty much sold out,” says Gerald Böse, CEO of Koelnmesse.

All in all, more than 70 percent of the scheduled space has already been booked. All the indicators suggest that the imm cologne 2011 will even surpass the successful 2010 fair. LivingKitchen is showing a similarly pleasing development.

Pure Village – A Community for Design

Construction work in major cities is by no means unusual. Roads are repaired, squares remodelled and new apartment blocks erected. It’s no different in Cologne. But even though the cathedral city isn’t exactly lacking in curiosities, building an entire village in its midst certainly qualifies as a special event.

And yet the construction noise doesn’t bother a single resident; nor does the traffic have to be diverted. Because Pure Village, the township that will be built here in just a few weeks, will be constructed in the middle of Cologne Exhibition Centre, beneath the roof of Hall 3. Which explains why no doors will be hung and the big windows will remain unglazed – nobody is planning to move in permanently. On the other hand, there’s no need for visitors to this idyllic spot to do without a street café, ample entertainment, the services of a “doctor” or childcare facilities. Pure Village is the artificial but far from virtual venue where the design-savvy world will be gathering from 19th to 24th January 2010.

German and international upholstered furniture industry prominently represented at the imm cologne

bruehl_lucky For more than 50 years, the imm cologne has been one of the most important furniture fairs in the world. The upholstery segment is the leading light of the event. As such, it is given high priority by the imm cologne, covering approximately one third of the occupied space. The imm cologne showcases the entire spectrum of upholstered furniture, from starter sofas to premium design products.

No other international show provides such an in-depth and comprehensive overview of the new trends in the international upholstered furniture industry, as well as the accompanying services and marketing concepts. With more than 100,000 visitors and its unique mix of national and international professionals, consumers and other multipliers such as architects and designers, the imm cologne represents an ideal combination of supply and demand.

In the Cologne furniture fair’s biggest sub-section – the “Comfort” segment in Halls 4.1, 5, 6 and 10 – the German upholstered furniture industry is prominently represented. Firms like Himolla, Elastoform, Steinhoff, Koinor, Polipol/Zehdenick, Machalke, Frommholz, Willi Schillig and Ewald Schillig, will be presenting convincing proof of the German upholstered furniture industry’s innovative potency.

A host of new German and international exhibitors and returnees will also be joining the Comfort segment at the imm cologne 2010. Candy, Carina and FM Munzer will be attending the Cologne show for the first time, joined by companies like Hukla, Ponsel, Nordica, Natuzzi, Hjellegjerde, Molinari and Hans Kaufeld, who will be participating in the trade fair again next January.

But upholstered furniture isn’t only on show in the Comfort segment: it plays an important role in the Pure section too. Cor, Cassina, Walter Knoll and De Sede will be showing their innovations in Hall 11 alongside firms like Rolf Benz or Brühl & Sippold.

Comfort at the imm cologne: Upholstered Furniture between Vintage and Fjord Feeling

Sunrise, Design Kati Meyer-Brühl International experts agree: when it comes to relaxing furniture with majority appeal, Germany’s upholstered furniture manufacturers are important innovators. In terms of ever more sophisticated comfort functions, new upholstery creations like the dinner sofa or environmentally compatible seating ensembles of the kind created by talented designer and EU award-winner Kati Meyer-Brühl, Germany is the benchmark for upholstery producers the world over.

Upholstery hub imm cologne
From 19-24 January 2010, trade visitors from all continents will be able to see this innovativeness for themselves at the imm cologne. Sofa manufacturers from Wervik to Singapore will be vying with German manufacturers to make their mark in the Cologne furniture fair’s biggest sub-section, the “Comfort” segment in Halls 5, 6 and 10.

imm cologne becomes Europe’s most cutting-edge furnishings and interior design trade fair – Good registration levels for imm cologne

imm_cologne_2010_ci1 Five months before the next event all indications are pointing to a successful imm cologne 2010. The current registration status looks good despite the difficult situation in the industry. “We are currently assuming that we will again have around 1,000 exhibitors from over 45 countries. It’s time to think ahead, and for me that means stating my commitment to the leading trade fair. Germany needs a strong leading trade fair and that is imm cologne,” says Gerald Böse, CEO of Koelnmesse.

In the coming years imm cologne is set to be Europe’s most cutting-edge furnishings and interior design trade fair. By fulfilling all market-oriented criteria, it is offering optimum prerequisites for business and networking on the international scale. In the modern design area – halls 10, 11 and 3 – visitors will be presented with a show of ideas for global design developments in a compact form. Over 300 companies will have stands there, including such brands as COR, interlübke, Ligne Roset, Walter Knoll, Domaniecki, de Sede, Kettnaker, Fraubrunnen, girsberger, Team 7, Riva, and Gervasoni, all with strong emotional appeal. “We are firmly convinced that in the coming weeks additional registrations will come from renowned companies, particularly from Italy,” says Udo Traeger, Head of the Furniture, Interior Design and Textiles division at Koelnmesse.

Pure Village: new exhibition format for premium design showcases

pure_village There’s more to a living room than a sofa by Marcel Wanders, a chair by Konstantin Grcic or a shelf by Arik Lévy. It is the nuances, the scenography of the room and the context of the lighting, furniture and fabrics that provide the backdrop for showing the leading actors off at their best – one reason, perhaps, why design items are increasingly providing the face for complete creative concepts.

The new presentation format Pure Village caters to this market development by creating a stage on which stand-alone presentations of exclusive design items are showcased just as effectively as creative interior concepts. From 19 to 24 January 2010, Hall 3.2 will cluster the highlights from the various specialist ranges in the immediate vicinity of the furniture in the Pure segment (Hall 11) and the ideas of the d3 Design Talents forum (Hall 3.1).

imm cologne

Create. Furnish. Live.

Pure Editions kicks off with top-notch line-up: Vitra decides in favour of a presence at the imm cologne

imm cologne 2013: Pure Editions to provide an exclusive stage for creative brands and textile specialists

Pure Textile at imm cologne: Luxuriating in fabrics

When the moon rises over the imm cologne …

imm cologne set to be the furniture event of 2011

Pure Village – A Community for Design

German and international upholstered furniture industry prominently represented at the imm cologne

Comfort at the imm cologne: Upholstered Furniture between Vintage and Fjord Feeling

imm cologne becomes Europe’s most cutting-edge furnishings and interior design trade fair – Good registration levels for imm cologne

Pure Village: new exhibition format for premium design showcases

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