imm cologne

Create. Furnish. Live.

13. – 19.01.2014

Home > Hall 3.2

Koelnmesse and Stylepark to turn “Featured Editions” into a highlight of “Pure Editions”

The new offering from the international interior design fair imm cologne is meeting with a very warm reception from many ambitious design providers: even though it’s by September, Pure Editions was already virtually booked out. In a compact space, the new format that has been launched within the pure segment provides exhibitors with an open stage for gallery-like presentations. The concept, location and limited capacity led to a run on the spaces in Hall 3.2.

One special element of Pure Editions are the “Featured Editions” – platforms spread throughout the room for additional installations devised by the exhibitors. The plans for this special attraction once again underline the high standards and innovative exhibition concept behind Pure Editions: the imm cologne’s creative team, headed by Creative Director Dick Spierenburg, has commissioned design platform Stylepark with its development.

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Pure Editions kicks off with top-notch line-up: Vitra decides in favour of a presence at the imm cologne

The imm cologne has a new stage for exceptional interior design concepts – for products that embody a vision, for design objects that set benchmarks, but also for innovative materials and experimental studies. The new format met with a good response as soon as it was presented, especially amongst leading brand-name companies who find the concept of an open platform with a gallery-like character highly appealing.

Following the launch of the new Pure Village format three years ago, the latest project from the imm team under the direction of Frank Haubold and his Creative Director Dick Spierenburg looks set to be a success as well. With Pure Editions and the restructuring of the Pure segment, the two of them are again demonstrating their sure instinct for innovative formats and impeccable timing. Within just a few weeks, Koelnmesse had received bookings for the newly designed Hall 3.2 from several of the interior design sector’s leading design companies. The exclusiveness of the format and the installation-like character of Pure Editions seem to be thoroughly in tune with the times and are proving particularly attractive to new exhibitors such as Capo D’opera, Extremis, Serralunga, Slide and Vondom.

For Vitra, it was the launch of the new format that clinched its decision to participate in the imm cologne again after three years of abstinence. “Vitra has decided to take part in the imm 2013 and will have a presence in the new Pure Editions section. The concept is all about new, creative forms of presentation and inspiration. The format, consisting of open, inviting booth structures with complementary installations, underscores these aspirations and promises an exciting, varied atmosphere that visitors will find highly attractive. Vitra supports Koelnmesse’s approach and wants to help the format establish itself convincingly,” says Rudolf Pütz, CEO of Vitra.

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imm cologne 2013: Pure Editions to provide an exclusive stage for creative brands and textile specialists

Pure Editions now offers exhibitors a third dimension for presenting themselves. Here too, the architecture is consistently designed but in this case also totally open, providing a stage for a strong statement by visionary brands. (photo: Koelnmesse GmbH)

Pure Editions now offers exhibitors a third dimension for presenting themselves. Here too, the architecture is consistently designed but in this case also totally open, providing a stage for a strong statement by visionary brands. (photo: Koelnmesse GmbH)

At the international interior design show in Cologne, exclusive design brands have always been keen on coming together to form inspiring clusters. As a result, during the last imm cologne, some exhibitors had to move their style icons a little closer together in the legendary design stronghold of the No. 11 halls. The Cologne fair therefore wants to set aside even more space for this segment in future – with a new level in Hall 3, a new format and new exhibition concepts. Because for both the trade fair organisers and their exhibitors, it isn’t just the quantity of space that counts, but the quality of that space as well.

The design brands’ presentations also attract a great deal of attention from visitors. This is where they can find concentrated clusters of innovations, unusual product displays and lifestyle. It was precisely because of this group of exhibitors’ uncompromising design orientation that the organisers decided to name the segment “Pure”. Since the show moved into the new exhibition halls, anybody who wants to get an idea of the latest original interior design ideas and avant-garde designs from the wide spectrum on offer at the imm cologne has been able to find what he is looking for under this name in the three halls 11.1, 11.2 and 11.3.

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Furnishing Cologne – part 5: New product table Clamp by Janua

Clamp by Janua (Photo: Mirjam Fruscella / koelnmesse)

Timeless modern aesthetics – 200-year-old oak and 2000 years of history: Designer and interior architect Bernd Benninghoff is rejuvenating Janua’s product range with a table that consists of nothing but two clamps and eight slats of wood. The two clamps are connected via a crossbar and are intended to impart a floating character to the solid wooden top. Because the individual slats of the tabletop aren’t glued together, it can be dismantled into its individual parts, is easy to transport and can be assembled by just one person. In order to ensure maximum stability, the slats of the tabletop are joined together with domino dowels. The two clamps are made of flat steel sections. Clamp is available in various types of wood, including one variant made of approx. 200-year-old oak. So as to preserve the authentic vintage look of the timber, little holes or irregularities are not corrected.

Design: Bernd Benninghoff
www.janua-moebel.com
Booth: Hall 3.2 Booth C030

Furnishing Cologne – part 2: New product barstool Kya by Frei Frau


(Foto: Mirjam Fruscella / koelnmesse)

High noon at Päffgen: The Kya barstool from young furniture brand Frei Frau is more than just an innovative solution for a typical pub stool. According to its designers Eva Paster and Michael Geldmacher (Neuland), it looks just as much at home in the leather-dominated setting of a swish historic hotel bar as it does in the understated clarity of an urban bar or even a modern private interior. You can either sit on it the traditional way or as if it were a saddle. It invites the user to change position and play with the different possibilities. A hefty double seam holds the individual pieces of leather together. Kya is designed to age with dignity, acquiring a patina as the years pass. With increasing age, the stool is meant to tell of the thousands of miles its various riders have spent astride it at the bars of this world – hopefully in line with the motto: change your horse, not your saddle!

Design: Neuland Paster & Geldmacher
www.frei-frau.com
Booth: Hall 3.2 Booth D029

Furnishing Cologne – Part 1: New product outdoor sofa Tropez by Gandia Blasco

Sofa from Gandia Blasco (Photo: Mirjam Fruscella)

Dialogue between design and architecture: The outdoor sofa Tropez by Spanish furniture manufacturer Gandia Blasco takes the comfort of living room furniture out into the open. Tropez attracts attention precisely because of its unpretentious appearance and lightness – rather like a quietly exhilarated butterfly landing in the garden. Designer Stefan Diez looked to the world of sport in the 20s and 30s for ideas, citing the language of elegant sailing boats and hand-crafted tennis racquets. The sofa is based on an aluminium frame structure and can be equipped with various leg elements. The informal character of this outdoor furniture aims to impart a special identity to architectural and non-architectural landscapes alike.

Design: Stefan Diez
www.gandiablasco.com
Booth: Hall 3.2 Booth C033

Das Haus – new design highlight takes concrete shape

Nipa Doshi und Jonathan Levien gestalten eine große Wohn-Installation auf der imm cologne 2012.

Nipa Doshi und Jonathan Levien gestalten eine große Wohn-Installation auf der imm cologne 2012.

Who says modern everyday life and sensuousness have to be at odds with one another? The “Das Haus – Interiors on Stage” installation by Doshi Levien at the imm cologne 2012 aims to furnish evidence to the contrary. In an installation that is visionary not just at architectural level but in creative terms as well, the design experiment is developing into a fascinating study on modern ways of living.

“‘Das Haus’ combines the best of some very different worlds. It could be located anywhere on the planet.” Designer Nipa Doshi is alluding to an encounter between modern architecture and a world of contemporary forms on the one hand and the traditionally colourful aesthetics of Asia, the chaotic-seeming building tradition of Indian or Far Eastern megacities and the open, inward-facing interior culture of Morocco on the other. According to the plans of London design team Doshi Levien, many of these elements will be brought together in their installation in such a way that something totally new emerges: “It combines unconditional modernity with a sensuous lifestyle,” says Jonathan Levien of the blueprint for the imm cologne’s new design format: “Das Haus – Interiors on Stage”. His wife Nipa Doshi adds: “That’s precisely why we designed ‘Das Haus’ this way – because it doesn’t exist in this form. Only parts of it do.” read more…

Foundation stone laid in Pure Village: “Das Haus – Interiors on Stage” is under construction

(Foto: FAR Consulting)

Most of the cubes are already standing, the structure that will be shaping Pure Village 2012 is already discernible. A big open space in the middle of Hall 3.2 is the only indication that there’s still something special in the offing. And this is exactly where the foundation stone for koelnmesse’s new design event “Das Haus – Interiors on Stage” is to be laid. A few days before Christmas Eve, the imm cologne’s Creative Director Dick Spierenburg came by to see how things were progressing for himself and clarify the final details with the construction manager. read more…

“Das Haus – Interiors on Stage”: visionary design at imm cologne 2012 by Nipa Doshi and Jonathan Levien

How will we be furnishing our homes tomorrow? Will the bedroom still consist of a bed, bedside table and wardrobe, the office of a desk and filing shelves? And what will our furniture be like? Will we still have individual rooms at all, and always four walls? When it comes to furniture and interior design, being visionary is anything but easy.

And yet it is precisely these ideas about the future that ultimately spur the entire industry on to excel itself. When it comes to interior design, Koelnmesse has come up with a real sensation for the next imm cologne in January: its new “Das Haus – Interiors on Stage” format.

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Pure Village – also in 2012 an innovative design platform

As its success at the international interior design show imm cologne 2011 showed, Pure Village is not just an innovative, forward-looking trade fair format, it is a sign of the times as well. Today interior design is a holistic assignment that incorporates furniture systems and individual pieces, colour concepts, lighting design and luminaires, continuous materials for floors and walls as well as technical equipment. And yet holism and homogeneous design concepts don’t automatically mean boredom. Modern man lives and grows with his interior: he seeks the special, the exciting, the personal, he combines neutral basic furnishings with unusual one-offs or heirlooms; besides technical equipment, he is again attaching importance to furniture and textiles that have been manufactured in old artisanal tradition and deliberately factors in a certain amount of latitude that allows scope for variations and reconfigurations. Thinking in norms was yesterday, today we’re looking for inspiration. With its unconventional combinations, a mix of interior product ranges with their excellent design quality as the only common denominator and a communication-fostering hall and booth architecture, Pure Village provides the ideal platform for promoting product concepts for this lifestyle.

The compact format of Pure Village, where the exclusive neighbourhood and cultural diversity are condensed into the kind of inspiring mix otherwise found in the heart of a city, holds equal appeal for exhibitors and visitors alike. And so the presentation format launched last year was able to score points in round two as well: once again, Hall 3.2 of Cologne Exhibition Centre was booked out with numerous exhibitors from all areas of interior design. A colourful mix of furniture for all kinds of living space, for the bedroom, outdoors and bathroom, in combination with accessories, home entertainment, lighting, colours, wallpapers and floor coverings, ensured plenty of variety and a heterogeneous neighbourhood.

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