Today’s young people love to furnish and rearrange their living spaces. And in Halls 7 and 8 at the next imm cologne, visitors will discover what is currently en vogue when it comes to interiors for young people. The remarkably broad product range of imm cologne’s “Smart” segment features many clever furnishing solutions that help to also make optimal use of living spaces that are not particularly spacious. Maximized storage room is not the only feature appreciated by the first time home-decorators. Attractive, trendy design and consistent quality have been musts in this segment for a long time now. In the meantime, preferences on the individual markets have become more clearly differentiated, so a tremendous variety of colours, shapes and styles can be experienced here.
Market opportunities for suppliers of flat-pack furniture
“We use imm cologne as a platform to present our latest products to our customers from around the world,” reports Torben Villadsen, Commercial Manager of Denmark’s Actona Company. “No other event gives us the opportunity to reach so many business associates.” Daniel Amhoff, head of marketing at Arte M, a German flat-pack furniture company, also values the impressive scope of imm cologne. “During the trade fair we reach all the important customers in a very short period of time,” says Amhoff. “This is where decisive trends can be laid down for the coming furniture year.”
22. October 2010
Categories: Exhibitors, imm smart, Trends
Tags: Actona Company, Arte M, cabinets, clever furnishing solutions, colours, Daniel Amhoff, design, diamond-shaped designs, fantasy upholstery, feminine styling, flat-pack furniture, folklore-inspired designs, imm cologne 2011, imm smart, leather, Marketcharts.de, nature-inspired shapes, pixel-like high-tech materials, shapes, shelves, sofa islands, Sonja Koschel, striking colour accents, styles, Torben Villadsen, Trends, upboards, upholstered furniture, used appearance, women target groups, yoga principles, young people