Miele’s fair stand for LivingKitchen in Cologne is dominated by an outsized cube. (photo: Miele)
Visitors to the LivingKitchen show will find the Miele stand in Hall 4.2 impossible to miss: The centre of the approximately 720 square-metre exhibition space will be occupied by a big cube intended to embody continuity and durability – characteristics that are often attributed to Miele’s products. But as well as its symbolic meaning, the cube boasts practical benefits too: its interior is furnished as a stylish café.
But it’s not just the cube that will be attracting attention: the products themselves are eye-catchers in their own right. The varied and versatile design of the fitted appliances serves as the overarching theme. Miele will be arranging ensembles according to design worlds, so that for instance combinations of ovens, hybrid steam/convection ovens and fully automatic coffee machines will be shown entirely in Black, Brilliant White Plus, Stainless Steel and the Fire & Ice interpretations. Fire & Ice are the new design worlds Miele has developed for exclusive interior styles. Fire is meant to appeal to fans of an upmarket design language that conveys a unique sense of value – a value that is expressed in features such as glossy gold-plated handles. In contrast, the distinctive feature of the Ice series is its cool, purist appearance. Visitors to the Miele stand can find out intuitively which design world harmonises best with their personal interior style.
29. September 2010
Categories: Events, Exhibitors, LivingKitchen
Tags: Black, Brilliant White Plus, café, design, eye-catcher, Fire & Ice, fully automatic coffee machines, hall 4.2, hybrid steam/convection ovens, infotainment, innovations, Miele, Miele’s Table Artists, ovens, professional chefs, Stainless Steel, stylish
