First-class design and a successfully interwoven mix of innovative brand and product presentations in an interdisciplinary arrangement – that’s what the imm cologne‘s Pure Village exhibition stands for. Next year it will be the meeting point for more than 50 interior design brands.
Firms like Thonet, Gandia Blasco, Mocoba or E15 will rub shoulders with bathroom furnishers like Kaldewei, Burgbad and Grohe, textile brands like Creation Baumann, floor specialists like Parador and Carpet Concept and home entertainment pioneers like Loewe. Inspiration is guaranteed – en masse!
With Pure Village, imm cologne art director Dick Spierenburg has created a place for design and interior visions. Pure Village is different because, instead of unfurling a multitude of huge brand worlds hidden behind high walls, it presents the best ideas and visions from both big names and smaller labels in the intimacy of a village-like setting. “Our aim is to convey lots of impressions, lots of different approaches, lots of discussions and lots of juxtapositions between various areas of the home as well as between different products and thus generate a suspenseful atmosphere for visitors,” says the art director of his concept.
21. November 2011
Categories: pure village, [d3] design talents
Tags: Authentics, Burgbad, Cappellini, Carpet Concept, Création Baumann, Das Haus, Das Haus - Interiors on Stage, design, Dick Spierenburg, Doshi Levien, e15, Gandia Blasco, Grohe, imm cologne 2012, Jonathan Levien, Kaldewei, Loewe, Mocoba, Moroso, Nipa Doshi, Parador, pure village, Thonet, top brands, [d3] design talents
Pure Village is an offshoot of the “pure” segment in the neighbouring Hall 11 more than in name only. In the tightly packed Pure Village, design is the binding element between different areas of interior design. With the successful introduction of this new exhibition format in Hall 3.2 two years ago, the Cologne trade fair established an interdisciplinary design platform which takes the transformation of imm cologne into an all-inclusive furnishings exhibition one step further. Here, exhibitors from a wide range of industries, young designers and design labels, as well as a major new design event, present innovative product concepts and furnishing ideas in a highly compact form. read more…
27. October 2011
Categories: imm pure, pure village
Tags: aesthetics, Burgbad, Carpet Concept, Création Baumann, design, design labels, Doshi Levien, e15, Fatboy, furnishing brand, Gandia Blasco, Grohe, home entertainment, Jonathan Levien, Kaldewei, Loewe, Mocoba, Nipa Doshi, Parador, project, spectacular, The House, Thonet
As its success at the international interior design show imm cologne 2011 showed, Pure Village is not just an innovative, forward-looking trade fair format, it is a sign of the times as well. Today interior design is a holistic assignment that incorporates furniture systems and individual pieces, colour concepts, lighting design and luminaires, continuous materials for floors and walls as well as technical equipment. And yet holism and homogeneous design concepts don’t automatically mean boredom. Modern man lives and grows with his interior: he seeks the special, the exciting, the personal, he combines neutral basic furnishings with unusual one-offs or heirlooms; besides technical equipment, he is again attaching importance to furniture and textiles that have been manufactured in old artisanal tradition and deliberately factors in a certain amount of latitude that allows scope for variations and reconfigurations. Thinking in norms was yesterday, today we’re looking for inspiration. With its unconventional combinations, a mix of interior product ranges with their excellent design quality as the only common denominator and a communication-fostering hall and booth architecture, Pure Village provides the ideal platform for promoting product concepts for this lifestyle.
The compact format of Pure Village, where the exclusive neighbourhood and cultural diversity are condensed into the kind of inspiring mix otherwise found in the heart of a city, holds equal appeal for exhibitors and visitors alike. And so the presentation format launched last year was able to score points in round two as well: once again, Hall 3.2 of Cologne Exhibition Centre was booked out with numerous exhibitors from all areas of interior design. A colourful mix of furniture for all kinds of living space, for the bedroom, outdoors and bathroom, in combination with accessories, home entertainment, lighting, colours, wallpapers and floor coverings, ensured plenty of variety and a heterogeneous neighbourhood.
07. April 2011
Categories: pure village
Tags: A.S. Création, accessories, application documents, Bensen, Burgbad, Club, Cologne, colours, Dephne Koz, design, DesignPost, Dick Spierenburg, DuPont, EOOS, Erco, floor coverings, Fritz Hansen, Furnism, Gandia Blasco, Grohe, Hall 3.2, hall plan, Harald Gründl, Hasenkopf, home entertainment, imm cologne 2012, Kaldewei, Klaus Kiefer, Küppersbusch, lighting, Loewe, Marco Velardi, Martin Leuthold, Matteograssi, Mauser, MGX, Mocoba, Patricia Urquiola, Philips, Pilat & Pilat, premium brands, pure village, Rasch, Siedle, String Furniture, Takaoka Kyoto, The Square, Ulrike Heuser-Greipl, Viccarbe, Volker Streckel, Vondom, Vorwerk, wallpapers, WLAN, Wogg, Zeus Noto, Zumtobel