imm cologne

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13. – 19.01.2014

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Pure Village – also in 2012 an innovative design platform

As its success at the international interior design show imm cologne 2011 showed, Pure Village is not just an innovative, forward-looking trade fair format, it is a sign of the times as well. Today interior design is a holistic assignment that incorporates furniture systems and individual pieces, colour concepts, lighting design and luminaires, continuous materials for floors and walls as well as technical equipment. And yet holism and homogeneous design concepts don’t automatically mean boredom. Modern man lives and grows with his interior: he seeks the special, the exciting, the personal, he combines neutral basic furnishings with unusual one-offs or heirlooms; besides technical equipment, he is again attaching importance to furniture and textiles that have been manufactured in old artisanal tradition and deliberately factors in a certain amount of latitude that allows scope for variations and reconfigurations. Thinking in norms was yesterday, today we’re looking for inspiration. With its unconventional combinations, a mix of interior product ranges with their excellent design quality as the only common denominator and a communication-fostering hall and booth architecture, Pure Village provides the ideal platform for promoting product concepts for this lifestyle.

The compact format of Pure Village, where the exclusive neighbourhood and cultural diversity are condensed into the kind of inspiring mix otherwise found in the heart of a city, holds equal appeal for exhibitors and visitors alike. And so the presentation format launched last year was able to score points in round two as well: once again, Hall 3.2 of Cologne Exhibition Centre was booked out with numerous exhibitors from all areas of interior design. A colourful mix of furniture for all kinds of living space, for the bedroom, outdoors and bathroom, in combination with accessories, home entertainment, lighting, colours, wallpapers and floor coverings, ensured plenty of variety and a heterogeneous neighbourhood.

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Designer’s Voice: Martin Leuthold about fashion, trends and the imm cologne

Martin Leuthold, member of the imm cologne Trend Board. (photo: Koelnmesse)

Martin Leuthold, member of the imm cologne Trend Board. (photo: Koelnmesse)

Martin Leuthold was born in 1952 in Hegi-Winden, Switzerland. He completed an apprenticeship as an embroidery designer in his youth. Since 1973, he has been employed as a textile designer at Jakob Schlaepfer in St. Gallen (Switzerland), a company that makes innovative textiles for the fashion industry and interior decoration.

Martin Leuthold has held a management role at Jakob Schlaepfer since 1989 and, as Art Director, heads the creative division. In this function, he was and is involved in projects including the development of numerous new textile design processes and the laser and inkjet processes for printing on textiles.

What was the most interesting about the imm cologne Trendboard Workshop for you?
The various presentations by the different personalities who got together for the workshop were very interesting in themselves. And it was very rewarding to hear the various opinions and interpretations of the new trends. Another important aspect of this meeting was that we all want to safeguard our future.

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Interior Trends 2011: imm cologne presents the most important trends in furniture and interior design

At the beginning of June, the designers Patricia Urquiola (Milan) and Defne Koz (Chicago/Milan/Ankara) met up with the designer Harald Gründl (EOOS, Vienna), the textile designer Martin Leuthold (Jakob Schlaepfer, St. Gallen) and the editor Marco Velardi (apartamento, Milan/Barcelona) for a two-day imm cologne Trend Board workshop in Cologne. Here they filtered out four of the most important trends in furniture and interior design – trends that represent the different levels of style and lifestyle. Once again this year, these four interior trends are summed up in a trend book called Interior Trends 2011, complete with informative names, exemplary products and lavishly photographed settings.

The four interior trends will take on shape for the public at imm cologne in January 2011 in the form of installations. These will be presented by the members of the Trend Board in four exhibition cubes that will be part of the still relatively new trade fair format Pure Village.

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Patricia Urquiola, Defne Koz, Harald Gründl, Martin Leuthold, Marco Velardi: Trend Board of imm cologne is full of new faces

What’s really new about the interior trends for 2011? What are the hidden similarities between the increasing number of diverging trends and new products? And what are the differences? What motivates designers? What do consumers find appealing about the designs?

The Trend Board of imm cologne, which this year is full of new faces, has the job of analysing current trends in the world of interior design and projecting them into the future. This year its discussion topics included phenomena such as individualization, sustainability, developments in style, materials, colours and shapes.

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