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13. – 19.01.2014

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Johanna Grawunder interview: “Experimental design and Art Design are the drivers for the entire industry”

3johanna_grawunderThe Trendboard has been talking about the end of design icons. What does that mean for interior design?
Yes, that’s something we discussed, but I don’t think it’s as absolute as that. In my opinion, there will always be iconic design. Because whether or not an object has cult character depends on the design itself and not on whether it’s marketed using that particular label. Many things are designed without a single thought being given to their symbolism, but they manage to capture consumers’ imagination at a certain moment in time all the same, so they come to represent a certain zeitgeist. What has really changed is people’s need to fill their homes with designer items as if they were toy chests. That attitude has gone slightly out of fashion.

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