Pure Textile, the platform for top brands of innovative fabrics and textiles for interior design, is a special format for a special range of products. With its own show at the imm cologne, Pure Textile once again promises to provide a compelling, decorative highlight at the international furnishing fair.
After its extremely successful premiere in 2011, the biennial event is scheduled to become an integral part of the imm cologne and will in future find a permanent home in Hall 3.2. These products play an important complementary role for the furniture industry; with the new Pure Editions format and their close proximity to the Pure show in Hall 11, they will form part of precisely the kind of exclusive neighbourhood that the fabric brands are looking for.
“Today textiles are part of any integral interior design and fit in perfectly with the kind of upscale, design-oriented environment provided by the Cologne trade fair and the new direction it has taken,” says Christoph Häußler, Managing Director of Sahco, of his company’s decision to attend the Cologne event. After the good performance of 2011 Christian Hofmann, Sales Director of Kinnasand, has high hopes of the show’s new home as well: “Pure Textile 2011 was a new format at the imm cologne and far exceeded the expectations of both the textile brands and the trade fair itself. We’re expecting the response to the new location in Hall 3.2 to be at least equally good.”
01. June 2012
Categories: pure textile
Tags: Andreas Zimmer, Chivasso, Chris Jacob Schminnes, Christian Fischbacher, Christian Hofmann, Christoph Häußler, Claus Anstoetz, colour trends, colours, Création Baumann, design trends, fabrics, imm cologne 2013, interior design, JAB Anstoetz, JAB Anstoetz Group, Kinnasand, LivingKitchen, material, Nya Nordiska, Philippe Baumann, pure textile, Sahco, textiles, top brands, Wellmann, Zimmer + Rohde