Koelnmesse can look back on a very successful imm cologne 2012. In addition to the trade fair organizer’s well-rounded concept, this success was also due to other reasons, according to Dr. Lucas Heumann, Chief Executive of the Trade Associations of the Wood and Furniture Industry: “On the whole, Koelnmesse has understood the exhibitors’ wishes and implemented them in a series of flexible and customized offers. However, this success is also due to the overall economic situation. The market in the German-speaking countries, which is addressed by the core of the exhibitors in Cologne, is almost the only one in Europe in which consumers are currently showing an increasing tendency to buy.” As a result, a survey conducted by Koelnmesse GmbH shows that the exhibitors of imm cologne 2012 provided extremely positive feedback 100 days after the fair.
Many exhibitors have full order books more than three months after the end of the sector’s leading international trade fair, which focussed on the trends, designers and new products for furniture and interior design.
14. May 2012
Categories: Business, Exhibitors, News
Tags: Advisory Committee, Artanova, assessment, B&B Italia, Bretz, Cologne, de Sede Group, Dirk-Walter Frommholz, Draenert Studio GmbH, Elmar Duffner, Exhibitors, furniture fair, Geha Möbelwerke, Grohe, imm cologne 2012, imm cologne 2013, Kartell, Ligne Roset, Malchalke, MDF Italia, number of exhibitors, number of visitors, overall result, Parador, positive feedback, public days, W. Schillig