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16. - 22.01.2012

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“Das Haus – Interiors on Stage”: visionary design at imm cologne 2012 by Nipa Doshi and Jonathan Levien

How will we be furnishing our homes tomorrow? Will the bedroom still consist of a bed, bedside table and wardrobe, the office of a desk and filing shelves? And what will our furniture be like? Will we still have individual rooms at all, and always four walls? When it comes to furniture and interior design, being visionary is anything but easy.

And yet it is precisely these ideas about the future that ultimately spur the entire industry on to excel itself. When it comes to interior design, Koelnmesse has come up with a real sensation for the next imm cologne in January: its new “Das Haus – Interiors on Stage” format.

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Pure Village: innovative design summit and focal point for unique kind of interior design presentation

First-class design and a successfully interwoven mix of innovative brand and product presentations in an interdisciplinary arrangement – that’s what the imm cologne‘s Pure Village exhibition stands for. Next year it will be the meeting point for more than 50 interior design brands.

Firms like Thonet, Gandia Blasco, Mocoba or E15 will rub shoulders with bathroom furnishers like Kaldewei, Burgbad and Grohe, textile brands like Creation Baumann, floor specialists like Parador and Carpet Concept and home entertainment pioneers like Loewe. Inspiration is guaranteed – en masse!

With Pure Village, imm cologne art director Dick Spierenburg has created a place for design and interior visions. Pure Village is different because, instead of unfurling a multitude of huge brand worlds hidden behind high walls, it presents the best ideas and visions from both big names and smaller labels in the intimacy of a village-like setting. “Our aim is to convey lots of impressions, lots of different approaches, lots of discussions and lots of juxtapositions between various areas of the home as well as between different products and thus generate a suspenseful atmosphere for visitors,” says the art director of his concept.

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Interior design trends and design highlights at imm cologne 2012: an interview with Dick Spierenburg

„Wir werden auf der imm cologne 2012 einen Einrichtungsstil und Produkte sehen, die ihrer Zeit weit voraus sind.“ (Dick Spierenburg, Creative Director Pure Village)

“We’ll be seeing a furnishing style and products that are way ahead of their time.” (Dick Spierenburg, Creative Director Pure Village)

Dick Spierenburg is Creative Director of the imm cologne’s new design highlight: “Das Haus – Interiors on Stage”. For the first installation, he has invited London design studio Doshi Levien to build a sort of turnkey vision of what living in one’s own four walls can be like in the midst of the Pure Village hall.

Which interior design trends do you think will dominate the next few years?
A lot of developments are apparent right now, but I think trying to infer trends from them is going a bit too far. The complexity of the developments made it difficult to focus on the four trends we depicted in the annual Trend Book. There are always several directions that remain constant as well: quieter ones that aim for simplicity and livelier ones that use lots of colour and materials. That won’t ever change, because there are so many different people out there, so many different clients and interior designers. But it isn’t possible to name totally new and completely different trends every year.

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Pure Village – also in 2012 an innovative design platform

As its success at the international interior design show imm cologne 2011 showed, Pure Village is not just an innovative, forward-looking trade fair format, it is a sign of the times as well. Today interior design is a holistic assignment that incorporates furniture systems and individual pieces, colour concepts, lighting design and luminaires, continuous materials for floors and walls as well as technical equipment. And yet holism and homogeneous design concepts don’t automatically mean boredom. Modern man lives and grows with his interior: he seeks the special, the exciting, the personal, he combines neutral basic furnishings with unusual one-offs or heirlooms; besides technical equipment, he is again attaching importance to furniture and textiles that have been manufactured in old artisanal tradition and deliberately factors in a certain amount of latitude that allows scope for variations and reconfigurations. Thinking in norms was yesterday, today we’re looking for inspiration. With its unconventional combinations, a mix of interior product ranges with their excellent design quality as the only common denominator and a communication-fostering hall and booth architecture, Pure Village provides the ideal platform for promoting product concepts for this lifestyle.

The compact format of Pure Village, where the exclusive neighbourhood and cultural diversity are condensed into the kind of inspiring mix otherwise found in the heart of a city, holds equal appeal for exhibitors and visitors alike. And so the presentation format launched last year was able to score points in round two as well: once again, Hall 3.2 of Cologne Exhibition Centre was booked out with numerous exhibitors from all areas of interior design. A colourful mix of furniture for all kinds of living space, for the bedroom, outdoors and bathroom, in combination with accessories, home entertainment, lighting, colours, wallpapers and floor coverings, ensured plenty of variety and a heterogeneous neighbourhood.

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imm cologne and LivingKitchen: The furnishing year 2011 is kicking off with a double sensation

The furnishing year 2011 is kicking off with a double sensation. Parallel to the international interior design fair imm cologne, the new international kitchen fair LivingKitchen will also be opening its doors in fully booked halls from 18th to 23rd January. And so, in the third week of January 2011, Cologne won’t just be the design capital of Europe, it will be the gourmet capital as well. At the imm cologne 2011 and LivingKitchen, over 1,200 companies from 49 countries will be presenting more than 100,000 pieces of furniture and even more interior design items on a space of approx. 300,000 m². Around one third of those products are totally new.

“Cologne is a talking point in the international interior design sector again,” says CEO of Koelnmesse Gerald Böse. “In view of the huge interest from professional circles and the media, plus the fact that the number of exhibitors who have registered to take part exceeds all our expectations, we can already say that the dual event imm cologne and LivingKitchen, which presents the entire spectrum of interior design in one location, is going to be a total success.”

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Pure Village: bilingual web platform for information about interior design

The success of Pure Village has shown that the increasing overlap between the various product segments and the growing importance of co-ordinated interior design concepts is creating the need for a special forum. At the international interior design fair imm cologne, this need is met by Pure Village. And so that the discussions can continue between the fairs held at the start of every year, the webpage www.purevillage.net is intended to provide a bilingual web platform for information about interior design.

purevillage.net provides a multitude of varied content on design issues relating to furniture, home furnishings, architecture and interior design. Pigeonholing is passé: Anything that influences the quality of interior lifestyle and design can be presented.

A design dictionary helps users expand their basic knowledge; regular news about exhibitors, new products and trends as well as reports on aspects such as colours, materials and sustainability ensure the Pure Village community is always up to date. Company profiles provide interesting insights and give a face to the furniture.

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Themed children’s wallpapers from Esprit: dreams of pink ponies or astronauts in outer space

photo: A.S. Création.

photo: A.S. Création.

The new Esprit for kids collection is the fourth collaboration between wallpaper manufacturer A.S. Création (imm cologne, hall 3.2, stand D014) and fashion label Esprit. Besides a number of typical Esprit motifs like flowers and stripes, it also includes a variety of themed worlds for children.

Esprit for kids features a total of six richly detailed children’s worlds for boys and girls on non-woven wallpaper: the selected motifs are taken from nature (baby elephants, farm life and ponies), the world of fairy tales (princesses and dragons) or outer space (space ships, astronauts and stars). Highlights like pink metallic print and glitter or fluorescent stars and Esprit flags are designed to kindle the young target group’s enthusiasm. Plain wallpapers in matching colours are also available.

From Scandinavia to Italy: experience high-end brands at imm cologne

photo: MDF Italia.

photo: MDF Italia.

A meeting point for the international design world: from 18th to 23rd January, the imm cologne will again be drawing top brands from all over the world to Cologne. They include creative labels from Spain and Scandinavia, lifestyle firms from France, Austria and Germany as well as the old and new classics of Italian design. Together they will be proving that the first furnishing fair of the year is not just the ideal forum for staging premium interior design, it is also where the sector’s top innovations make their debut.

The Italian brands are one of the biggest groups of exhibitors. More than 60 prestigious firms will be flying the flag in Cologne, including MDF Italia, Kartell, Potocco, Bonaldo, Zeus Noto, Bensen, Softline and Matteograssi. Nor will companies like Riva, Minotti, Flexform, La Palma, Cassina, Cappellini, Poltrona Frau, Marac, Fiam, Cierre, Porada or Tonon be missing out on the chance to be part of the “imm cologne”. They will be providing some very special highlights in the Pure design hall with stylish dining rooms, expressive solid wood furniture and lavish upholstery.

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imm cologne invites you to join LinkedIn group

Welcome to imm cologne, the international kitchen show and the imm cologne LinkedIn group! The LinkedIn group brings together industry professionals for the purposes of sharing opportunities, discussing industry issues and driving collaboration. imm cologne, is taking place on January 18 – 23, 2011 in Cologne, Germany.

As one of the leading fairs of the branch, imm cologne will feature the premiere of LivingKitchen, the new international kitchen show. imm cologne also presents pure village and pure textile, showcasing the home interiors of the future. The important suppliers from Germany, the rest of Europe and all over the world will present their latest products here. imm cologne has been the central meeting place for suppliers and decision-makers and is on its way of becoming the most modern furniture show in the world.

Use this unique opportunity to attend the fair and to join the imm cologne LinkedIn group. Conclude firm business deals, open up new export markets in a targeted manner, sustainably boost your company’s profile and strengthen its image.

Join the conversation on LinkedIn and get connected now!

D3 Design talents: young designers and design schools show creative potential and innovative concepts for the future

"Brickchandelier" of the D3 Design talent Pepe Heykoop. (photo: Koelnmesse)

"Brickchandelier" of the D3 Design talent Pepe Heykoop. (photo: Koelnmesse)

The forum for upcoming designers and colleges, D3 Design talents, will be taking place in familiar form in 2011 too – with the three areas D³ Professionals, D³ Contest and D³ Schools. For students and designers who are still at the outset of their career, D³ Design talents offers a unique opportunity to present themselves to both professional circles and the media.

Over the last few years, D³ Design talents has evolved into a real highlight for visitors to the imm cologne, bringing fresh impetus to the interior design sector with creative ideas, abundant talent and fresh perspectives.

The compact format of the D³ Contest has proved particularly attractive – perhaps because it crystallises the creative potential of the next designer generation into concentrated form. The exhibition is curated by the German Design Council – the best 30 works amongst the numerous entries are selected for the show and the best three contestants presented with an award. All students and graduates who qualified less than three years ago are eligible to enter their prototypes. The D³ Contest aims to give young designers a platform where they can present their interpretations of the furniture, lighting, home textiles and accessories of the future to an international public.

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