The renewed focus of leading Italian lifestyle brands such as Kartell on Europe's large furnishing trade show sends a clear signal and is resulting in more and more Italian brand names returning to Cologne. (Photo: Kartell)
Italian design is at home in Cologne. From 16 to 22 January 2012 the designer nation’s furniture and interior design culture will once again be out in full strength at imm cologne under the flag of Italy’s leading lifestyle brands. With still half a year to go before the trade show, appearances by 60 Italian exhibitors, including top brands B&B Italia, Cierre, Desalto, Driade, Living Divani and Kartell, are already certain. They will present their ranges and innovation in the “pure” design segment.
Kartell’s repeat showing at imm cologne after last year, says Managing Director Dr. Claudio Luti, is mainly due to the location’s economic importance: “From an historical viewpoint, Germany has always been a key overseas market for Kartell. The presence at the trade show and the opening of six flagship stores in recent years are a sign of our commitment in striking deep roots in German soil and on the German market. In fact, Germany is not just a primary market for Kartell, but also its principal gateway to the nations of Eastern Europe. We believe that it’s crucial to appear in Germany at reputable trade shows such as imm cologne.”
28. July 2011
Categories: Business, Exhibitors
Tags: B&B Italia, Christophe Pillet, Cierre, Claudio Luti, data, Decoma Design, Denmark, Desalto, design, Driade, Exhibitors, export, France, Front Design, Gerald Böse, Giorgio Cazzaniga, imm cologne 2011, imm cologne 2012, italian design, Italy, Jean-Marie Massaud, Kartell, Koelnmesse, La Palma, lifestyle, Living Divani, Marac, Netherlands, Piero Lissoni, Poliform, Riva, Sicis, Skitch, Tonon, trade show highlight, Werner Aisslinger, Wolfgang Tholk, Zeus Noto
